Creative Performance Executive
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Key skills for this role
Role Overview
Join a fast-growing fashion and lifestyle business in Dubai as a commercially focused Creative Performance Executive.
Turn market trends, customer behavior, performance insights, and commercial priorities into paid-social concepts and production-ready briefs.
Manage creative execution from research and briefing through review and final delivery.
Key Skills for This Role
Full Job Posting
Role Overview
Join a fast-growing fashion and lifestyle business in Dubai as a commercially focused Creative Performance Executive.
Turn market trends, customer behavior, performance insights, and commercial priorities into paid-social concepts and production-ready briefs.
Manage creative execution from research and briefing through review and final delivery.
Find Opportunities
- Monitor competitor advertising, social platforms, creator content, and category trends to identify creative opportunities.
- Review agency insights and creative-performance data to understand effective hooks, formats, messages, and products.
- Analyze thumb-stop rate, hold rate, watch time, CTR, and conversion to identify patterns and opportunities.
- Maintain a repository of winning hooks, competitor references, content formats, and creative learnings.
- Track emerging paid-social formats, trends, and platform behaviors across Meta, TikTok, and other channels.
Develop Creative Concepts
- Support campaign angles, content pillars, personas, and messaging directions across brands, categories, and commercial moments.
- Create production-ready briefs defining the target audience, hook, product story, format, pacing, overlays, headline, and call to action.
- Develop variations of successful concepts to extend performance and manage creative fatigue.
- Adapt creative concepts across different brands, products, audiences, and commercial objectives.
Produce and Review Assets
- Review footage, photography, e-commerce imagery, creator content, and UGC produced by relevant teams.
- Create post-production briefs covering asset selection, opening frames, sequencing, pacing, audio, branding, and calls to action.
- Review edited assets, provide actionable revision feedback, and ensure platform, placement, market, and audience adaptations are correct.
- Approve final assets once they meet the required creative and commercial objectives and are delivered on time.
What We’re Looking For
- 2–4 years of experience in performance creative, paid-social content strategy, creative production, or a related digital marketing role.
- Strong understanding of paid-social content effectiveness, particularly across Meta and TikTok.
- Ability to research competitors, customer behavior, and social trends and translate findings into creative concepts.
- Strong creative judgment across hooks, sequencing, pacing, overlays, product visibility, messaging, and calls to action.
- Comfort interpreting thumb-stop rate, hold rate, watch time, CTR, and conversion metrics.
- Strong organizational, project-management, written communication, and copywriting skills.
- Experience with Meta Ads Library, Meta Ads Manager, Motion, or similar tools is advantageous.
- Experience in fashion, beauty, lifestyle, or e-commerce is strongly preferred.
Opportunity Context
The role supports paid-social growth for a high-growth, multi-brand fashion and lifestyle business.
The position works across performance marketing, creative, content, studio, and agency teams from insight through live performance.
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