Creative Copywriter
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Key skills for this role
About the Role
Develop compelling content, manage brand copy library, ensure alignment with brand guidelines, and collaborate on cross-functional projects with strong copywriting skills.
Key Skills for This Role
Responsibilities
- Identify and stay up to date with emerging content, storytelling, and copywriting trends across platforms
- Interpret creative briefs and translate them into compelling, on brand written content
- Develop clear concepts, headlines, taglines, scripts, and long/short form copy aligned with campaign objectives
- Present copy concepts and messaging rationales to key stakeholders
- Finalize copy assets ready for publishing across digital, print, and offline channels
- Support annual brand and campaign plans by contributing copy requirements
- Collaborate with Marketing, Design, and external agencies to ensure timely and high quality content delivery
- Establish and maintain a structured repository for all brand copy assets
- Understand and apply Global Brand Guidelines, tone of voice, and messaging frameworks
- Prepare weekly status updates on copy deliverables and ongoing projects
Requirements
- Experience in copywriting and content creation across digital, print, and offline channels
- Ability to interpret creative briefs and translate them into compelling, on brand written content
- Knowledge of brand guidelines, tone of voice, and messaging frameworks
- Strong collaboration skills with marketing, design, and external agencies
- Excellent communication and presentation skills
Full Job Posting
Creative Delivery
- Identify and stay up to date with emerging content, storytelling, and copywriting trends across platforms.
- Interpret creative briefs and translate them into compelling, on brand written content.
- Develop clear concepts, headlines, taglines, scripts, and long/short form copy aligned with campaign objectives.
- Present copy concepts and messaging rationales to key stakeholders when required.
- Finalize copy assets ready for publishing across digital, print, and offline channels.
Projects Delivery
- Support annual brand and campaign plans by contributing copy requirements across key initiatives.
- Collaborate with Marketing, Design, and external agencies to ensure timely and high quality content delivery.
- Liaise with external vendors or agencies when needed to review and refine copy execution.
- Ensure copy is delivered within agreed timelines and aligned with project scope.
Brand Copy Library
- Establish and maintain a structured repository for all brand copy assets.
- Build and manage a centralized copy library (headlines, taglines, campaign copy, tone references, scripts).
- Ensure version control and easy accessibility for internal stakeholders.
Brand Voice & Guidelines
- Understand and apply Global Brand Guidelines, tone of voice, and messaging frameworks.
- Ensure all written content reflects the brand's personality, values, and positioning.
- Maintain consistency and compliance across all internal and external communications.
- Review agency produced copy and provide clear feedback to ensure alignment with brand standards.
Cross Functional Projects
- Support Marketing teams and cross functional departments with copywriting needs.
- Collaborate closely with designers, marketers, product teams, and agencies to deliver integrated campaigns.
- Adapt messaging for different audiences, channels, and business objectives.
Planning and Control
- Prepare weekly status updates on copy deliverables and ongoing projects.
- Clearly communicate content timelines, dependencies, and deadlines to stakeholders.
- Maintain and track time allocation across projects to support workload planning and prioritization.
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