Creative Copywriter
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Key skills for this role
About the Role
Total-TECH Co in Jeddah seeks a Creative Copywriter to craft impactful, on-brand copy across all touchpoints. You will interpret creative briefs, develop concepts, and maintain brand voice.
Key Skills for This Role
Responsibilities
- Identify and stay up to date with emerging content, storytelling, and copywriting trends across platforms
- Interpret creative briefs and translate them into compelling, on brand written content
- Develop clear concepts, headlines, taglines, scripts, and long/short form copy aligned with campaign objectives
- Present copy concepts and messaging rationales to key stakeholders when required
- Finalize copy assets ready for publishing across digital, print, and offline channels
- Support annual brand and campaign plans by contributing copy requirements across key initiatives
- Collaborate with Marketing, Design, and external agencies to ensure timely and high quality content delivery
- Establish and maintain a structured repository for all brand copy assets
- Understand and apply Global Brand Guidelines, tone of voice, and messaging frameworks
- Ensure all written content reflects the brand’s personality, values, and positioning
Requirements
- University degree in Marketing, Advertising, Communications, or a related field
- Minimum of 2–4 years of experience in copywriting, content creation, or marketing communications
- Solid understanding of marketing concepts, campaign execution, and brand communications
- Strong copywriting skills with ability to write clear, persuasive, engaging content across multiple formats
- Experience writing for digital platforms (web, social media, email, app, scripts)
- Proficiency in both Arabic and English (written and spoken) is highly preferred
- Strong computer skills, particularly in Microsoft Word, PowerPoint, and Excel
Full Job Posting
Job Purpose
- Craft impactful, insight driven copy that brings the brand to life.
- Differentiate the brand in the market and support marketing communication objectives.
Key Accountabilities
- Identify and stay up to date with emerging content, storytelling, and copywriting trends.
- Interpret creative briefs and translate them into compelling, on brand written content.
- Develop clear concepts, headlines, taglines, scripts, and long/short form copy.
- Present copy concepts and messaging rationales to stakeholders.
- Finalize copy assets for publishing across digital, print, and offline channels.
- Support annual brand and campaign plans with copy requirements.
- Collaborate with Marketing, Design, and external agencies.
- Establish and maintain a structured copy library.
- Apply Global Brand Guidelines and ensure consistency.
- Review agency produced copy for brand alignment.
Education & Experience
- University degree in Marketing, Advertising, Communications, or related field.
- Minimum of 2–4 years of experience in copywriting, content creation, or marketing communications.
- Solid understanding of marketing concepts and campaign execution.
- Strong copywriting skills across multiple formats.
- Experience writing for digital platforms.
- Proficiency in both Arabic and English is highly preferred.
- Strong computer skills in Microsoft Office.
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