Content Specialist

Role Summary

App Content and UX Writing

• Write and adapt content for app screens, onboarding, notifications, in-app messages, help content, and promotional experiences.
• Develop microcopy for interface elements such as buttons, labels, forms, errors, confirmations, empty states, and tooltips.

Content Management and Campaigns

• Manage app content through content management systems, publishing tools, and digital platforms.
• Create content for launches, promotions, feature releases, marketing campaigns, and customer communications.

Quality, Localization, and Accessibility

• Proofread content for clarity, accuracy, consistency, accessibility, compliance, and editorial standards.
• Coordinate localization and regional adaptation, and support content testing in staging and production environments.

App Store and Performance

• Maintain app store descriptions, release notes, screenshots, feature highlights, keywords, and marketplace content.
• Apply SEO and app store optimization principles and monitor engagement, conversion, retention, and other content metrics.

Collaboration and Governance

• Work with Product, Design, Engineering, Marketing, Legal, Compliance, and Customer Support teams.
• Follow approval workflows, brand guidelines, data privacy requirements, legal requirements, and content governance procedures.
• Maintain content inventories, editorial guidelines, release documentation, calendars, terminology lists, and revision records.

Required Qualifications

• Excellent writing, editing, proofreading, grammar, and storytelling skills.
• Understanding of UX writing, information architecture, content design, usability, user journeys, and mobile interface conventions.
• Experience with content management systems, mobile publishing platforms, workflow tools, or similar technologies.
• Knowledge of analytics, user feedback, testing, plain language, inclusive content, and accessibility practices.
• Excellent written and verbal English communication skills.

Preferred Qualifications

• Previous experience in app content, UX writing, content strategy, copywriting, digital publishing, technical writing, or content marketing.
• A bachelor’s degree in communications, English, journalism, marketing, user experience, digital media, or a related discipline.
• Basic knowledge of mobile applications, responsive digital experiences, HTML, spreadsheets, project management tools, and collaboration platforms.
• Familiarity with app store optimization and mobile app discoverability.

Working Environment

• Join a collaborative digital product team focused on useful and engaging mobile app experiences.
• Collaborate across product, design, engineering, marketing, legal, compliance, and customer support functions.
• Access professional development in UX writing, content strategy, analytics, accessibility, and digital publishing.
• Work in an inclusive environment that values diverse perspectives and customer-centered content.