Consumer Insights Manager
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Key skills for this role
About the Role
Miral Destinations is hiring a Consumer Insights Manager to own the Voice of the Guest program, manage surveys and research, and deliver actionable insights. The role requires experience with survey platforms and data analysis to drive guest experience improvements across museum attractions.
Key Skills for This Role
Responsibilities
- Maintain and update survey reporting platforms and dashboards
- Own and manage the Voice of the Guest portal
- Produce regular Voice of the Guest reports and dashboards for stakeholders
- Analyze guest feedback and satisfaction data to identify themes and opportunities
- Develop, test and refine guest surveys and questionnaires
- Coordinate survey timing, sampling and distribution across attractions
- Manage relationships with survey and research vendors
- Manage the mystery shopper program across touchpoints
Requirements
- Bachelor's Degree or Diploma in any field (e.g. market research, statistics, business or social sciences)
- 1+ years’ experience working with surveys, research or customer feedback data
- 2+ years’ experience working in a service industry in a multi cultural environment
- Experience producing reports and analyzing data to support decision making
- MS Office intermediate knowledge – particularly Excel and PowerPoint
- Good communication and analytical skills
- Problem solving skills
- Strong attention to detail and accuracy in reporting
Full Job Posting
Job Overview
- The Consumer Insights Manager is responsible for the day to day management, development and reporting of Voice of the Guest Surveys & Reporting, Survey & Research Development, Insights, Analysis & Reporting, and Promoter & Stakeholder Management.
- The role holder manages the Voice of the Guest surveys across Miral’s museum attractions and destinations.
- The role develops and maintains surveys and research, coordinates across reporting platforms, and produces clear, timely insight and reporting.
Job Responsibilities
- Maintain and update the survey reporting platforms and dashboards, ensuring data is accurate, timely and accessible.
- Own and manage the Voice of the Guest portal, ensuring it is maintained, accurate and kept up to date.
- Produce regular Voice of the Guest reports and dashboards for stakeholders, highlighting trends, satisfaction drivers and areas for action.
- Analyze guest feedback and satisfaction data to identify themes, root causes and opportunities to improve the guest experience.
- Develop, test and refine guest surveys and questionnaires to capture meaningful feedback across the museum assets.
- Coordinate survey timing, sampling and distribution across attractions and guest touchpoints.
- Manage relationships with survey and research vendors and reporting platform providers.
- Manage the mystery shopper program across touchpoints, ensuring reviews are conducted in line with the agreed framework.
Essential Qualifications
- Bachelor’s Degree or Diploma in any field (e.g. market research, statistics, business or social sciences).
- 1+ years’ experience working with surveys, research or customer feedback data.
- 2+ years’ experience working in a service industry in a multi cultural environment.
- Experience producing reports and analyzing data to support decision making.
- MS Office intermediate knowledge – particularly Excel and PowerPoint, plus Word and Outlook.
- Good communication and analytical skills.
- Problem solving skills.
- Strong attention to detail and accuracy in reporting.
Desirable Qualifications
- Working knowledge of survey platforms and/or reporting and dashboard tools (e.g. Qualtrics, Power BI or similar).
- Training or certification in market research, data analysis or customer experience.
- Experience working in a hospitality, leisure, cultural or museum environment.
- Experience coordinating vendors, promoters or field teams.
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