Cluster Marketing & Public Relation Manager, Raffles & Fairmont The Red Sea
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Key skills for this role
About the Role
Raffles & Fairmont Red Sea seeks a Cluster Marketing & Public Relations Manager to lead marketing and communications for a luxury resort cluster in Umluj, Saudi Arabia. The role involves developing integrated marketing strategies, managing brand positioning, and cultivating media relationships.
Key Skills for This Role
Responsibilities
- Develop and implement comprehensive marketing strategies and campaigns for the Raffles & Fairmont cluster properties
- Lead all public relations activities, including media relations, press releases, crisis communications, and reputation management
- Manage and oversee the marketing budget, allocating resources strategically to maximize ROI
- Coordinate marketing initiatives across cluster properties, ensuring alignment with corporate brand guidelines and local market dynamics
- Create and execute digital marketing campaigns, including social media strategy, content development, and online engagement initiatives
- Organize and manage high profile events, product launches, and promotional activities
Requirements
- 5+ years of professional experience in marketing, public relations, or communications roles within luxury hospitality or premium service industries
- 3+ years of experience managing marketing and PR functions at a cluster or multi property level
- Proven expertise in developing and executing integrated marketing strategies and brand campaigns
- Strong proficiency in digital marketing, social media management, and content creation
- Demonstrated experience in media relations, press management, and public relations strategy
- Exceptional written and verbal communication skills in English; Arabic language proficiency is highly desirable
Full Job Posting
Company Description
- Raffles & Fairmont Red Sea, positioned in the Kingdom’s groundbreaking Red Sea Project, will provide visitors access to a nature focused resort.
- With 361 rooms, eleven distinct dining concepts, including overwater restaurants, and a spa.
- The resort will be situated next to an 18 hole championship golf course, reflecting Fairmont’s association as a world class golf destination.
Job Description
- We are seeking a strategic and visionary Cluster Marketing & Public Relations Manager to lead marketing and communications initiatives for Raffles & Fairmont The Red Sea in Umluj, Saudi Arabia.
- This is a pivotal leadership role responsible for developing and executing integrated marketing strategies across our luxury hospitality cluster.
Key Responsibilities
- Develop and implement comprehensive marketing strategies and campaigns for the Raffles & Fairmont cluster properties, ensuring consistent brand messaging and market positioning.
- Lead all public relations activities, including media relations, press releases, crisis communications, and reputation management across multiple properties.
- Manage and oversee the marketing budget, allocating resources strategically to maximize return on investment.
- Coordinate marketing initiatives across cluster properties, ensuring alignment with corporate brand guidelines and local market dynamics.
- Create and execute digital marketing campaigns, including social media strategy, content development, and online engagement initiatives.
- Organize and manage high profile events, product launches, and promotional activities that enhance brand visibility and drive customer engagement.
- Conduct market research and competitive analysis to identify opportunities and inform strategic decision making.
- Build and maintain relationships with media outlets, influencers, travel agencies, and other key stakeholders.
- Monitor and analyze marketing performance metrics, campaign effectiveness, and brand sentiment.
- Collaborate with property management teams, sales, and operations to ensure seamless execution of marketing programs.
- Develop and manage crisis communication protocols and respond effectively to potential reputational challenges.
Qualifications
- 5+ years of professional experience in marketing, public relations, or communications roles within luxury hospitality or premium service industries.
- 3+ years of experience managing marketing and PR functions at a cluster or multi property level.
- Proven expertise in developing and executing integrated marketing strategies and brand campaigns.
- Strong proficiency in digital marketing, social media management, and content creation.
- Demonstrated experience in media relations, press management, and public relations strategy.
- Excellent project management skills with the ability to manage multiple initiatives simultaneously.
- Strong analytical skills with experience in marketing analytics, performance metrics, and data driven decision making.
- Exceptional written and verbal communication skills in English; Arabic language proficiency is highly desirable.
- Experience managing marketing budgets and demonstrating strong financial acumen.
- Knowledge of the luxury hospitality industry, market trends, and consumer behavior in the Middle East region.
- Proficiency with marketing tools, CRM systems, and analytics platforms.
- Strong interpersonal and stakeholder management skills.
What’s in it for you
- The opportunity to join Accor, a leading global hospitality group with an exceptional portfolio of luxury brands.
- The chance to define the pre opening operations for two iconic resorts at one of the world’s most anticipated new destinations.
- Become part of a team dedicated to creating unparalleled luxury hospitality experiences.
- A competitive package and excellent opportunities for professional growth.
- Outstanding discounts across the global Accor and luxury brand network.
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