Cluster Director of Marketing & Communications
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Key skills for this role
About the Role
The FAENA Movement is a journey of art, culture, and community. Rooted in the soulful traditions of the South and elevated by imaginative design, our culture celebrates authenti.
Key Skills for This Role
Responsibilities
- Develop and execute cluster wide Marketing & Communications strategy for FAENA The Red Sea and FAENA Wadi Safar.
- Serve as strategic marketing advisor to ownership groups, executive leadership, and corporate stakeholders.
- Lead positioning, launch, and ongoing brand development of both destinations.
- Act as guardian of the FAENA brand, ensuring consistency across all communications and touchpoints.
- Build and maintain relationships with ownership representatives, destination partners, government entities, and tourism authorities.
- Develop integrated annual marketing plans supporting commercial objectives and brand growth.
- Oversee all marketing, communications, PR, social media, content, digital marketing, advertising, and creative initiatives.
- Lead strategic storytelling initiatives showcasing FAENA's blend of luxury, culture, wellness, entertainment, and art.
- Direct development of pre opening, launch, and ongoing marketing campaigns.
- Collaborate with Commercial, Revenue, Sales, Operations, and other teams to ensure business alignment.
- Identify and cultivate strategic partnerships with luxury brands, cultural institutions, and influencers.
- Oversee reputation management, media relations, crisis communications, and executive communications strategies.
Requirements
- Experience in luxury hospitality marketing and communications
- Proven ability to lead integrated marketing and PR strategies
- Strong stakeholder management and relationship building skills
- Experience managing budgets and external agencies
Full Job Posting
About FAENA Movement
- FAENA is a journey of art, culture, and community rooted in soulful traditions and elevated by imaginative design.
- FAENA The Red Sea and FAENA Wadi Safar are new luxury destinations in Saudi Arabia.
- The Cluster Director of Marketing & Communications leads strategic positioning, storytelling, and brand evolution for both destinations.
Key Responsibilities
- Develop and execute cluster wide Marketing & Communications strategy for FAENA The Red Sea and FAENA Wadi Safar.
- Serve as strategic marketing advisor to ownership groups, executive leadership, and corporate stakeholders.
- Lead positioning, launch, and ongoing brand development of both destinations, ensuring alignment with FAENA's global vision.
- Act as guardian of the FAENA brand, ensuring consistency across all communications, guest touchpoints, campaigns, and partnerships.
- Build and maintain strong relationships with multiple ownership representatives, destination partners, government entities, tourism authorities, and key stakeholders.
- Develop integrated annual marketing plans that support commercial objectives, brand growth, and market share expansion.
- Oversee all marketing, communications, public relations, social media, content, digital marketing, advertising, and creative initiatives across the cluster.
- Lead strategic storytelling initiatives that showcase FAENA's unique blend of luxury, culture, wellness, entertainment, and art.
- Direct the development of pre opening, launch, and ongoing marketing campaigns for both properties.
- Collaborate closely with Commercial, Revenue, Sales, Operations, Residences, Spa, Culinary, and Events teams to ensure business alignment.
- Identify and cultivate strategic partnerships with luxury brands, cultural institutions, creative collaborators, influencers, and industry leaders.
- Oversee reputation management, media relations, crisis communications, and executive communications strategies.
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