Cluster Assistant Director of Sales
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Key skills for this role
About the Role
Hilton is seeking an Assistant Director of Sales to join their team in Abu Dhabi. This role involves leading strategic sales initiatives, developing key accounts, and supporting a high-performing sales team to drive revenue and expand market presence.
Key Skills for This Role
Responsibilities
- Assist in the development and execution of the hotel's sales strategy to achieve revenue and profitability goals
- Identify new business opportunities across corporate, government, MICE, leisure, wholesale, and travel trade segments
- Develop and maintain strong relationships with key clients, corporate accounts, travel agencies, event planners, and business partners
- Conduct market analysis and competitor benchmarking to identify trends, opportunities, and business risks
- Participate in creating annual sales plans, budgets, forecasts, and action plans
- Represent the hotel at industry events, trade shows, networking functions, and sales missions
- Drive room revenue, banquet sales, catering revenue, and other hotel related business opportunities
- Support the achievement of monthly, quarterly, and annual sales targets
- Monitor account production and market performance to maximize revenue opportunities
- Work closely with Revenue Management and Marketing teams to optimize business mix and pricing strategies
- Assist in managing, mentoring, and developing the sales team
- Maintain a portfolio of key accounts and strategic clients
Requirements
- Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field
- Minimum 5–8 years of sales experience within the hospitality industry, including at least 2 years in a supervisory or leadership role
- Proven ability to develop business opportunities, grow market share, and achieve revenue goals
- Strong leadership skills with the ability to inspire, coach, and develop high performing teams
- Excellent communication, presentation, negotiation, and relationship building abilities
- Commercial acumen with a strategic and results driven mindset
- Strong analytical skills with experience in sales forecasting, budgeting, and market analysis
- Proficiency in CRM systems, Microsoft Office, and hotel sales applications
- High levels of integrity, accountability, professionalism, and attention to detail
Full Job Posting
Job Description
- Picture yourself creating opportunities, building lasting partnerships, and driving business growth.
- When you join our team as an Assistant Director of Sales, you're more than a sales leader—you’re a key contributor to the hotel’s success.
- Every day, you'll help generate revenue, expand market presence, and deliver exceptional experiences for our clients and guests.
- Working closely with the Commercial Team, you will lead strategic sales initiatives, develop key accounts, and support a high performing sales team.
Sales Strategy and Business Development
- Assist in the development and execution of the hotel's sales strategy to achieve revenue and profitability goals.
- Identify new business opportunities across corporate, government, MICE, leisure, wholesale, and travel trade segments.
- Develop and maintain strong relationships with key clients, corporate accounts, travel agencies, event planners, and business partners.
- Conduct market analysis and competitor benchmarking to identify trends, opportunities, and business risks.
- Participate in creating annual sales plans, budgets, forecasts, and action plans.
- Represent the hotel at industry events, trade shows, networking functions, and sales missions.
Revenue Generation
- Drive room revenue, banquet sales, catering revenue, and other hotel related business opportunities.
- Support the achievement of monthly, quarterly, and annual sales targets.
- Monitor account production and market performance to maximize revenue opportunities.
- Work closely with Revenue Management and Marketing teams to optimize business mix and pricing strategies.
- Ensure effective management of sales leads, inquiries, proposals, and contracts.
Leadership and Team Management
- Assist in managing, mentoring, and developing the sales team.
- Provide guidance, performance coaching, and support to Sales Managers and Executives.
- Conduct regular sales meetings and contribute to departmental training initiatives.
- Ensure compliance with hotel policies, procedures, and brand standards.
- Act on behalf of the Director of Sales during their absence.
Account Management
- Maintain a portfolio of key accounts and strategic clients.
- Conduct regular client visits, presentations, and relationship building activities.
- Negotiate rates, contracts, and service agreements within approved guidelines.
- Ensure high levels of customer satisfaction and retention.
Reporting and Administration
- Prepare and present sales reports, forecasts, market intelligence, and business performance updates.
- Maintain accurate records within CRM and sales systems.
- Track sales activities, pipeline performance, and conversion ratios.
- Support budget preparation and expense management within the department.
Cross Functional Collaboration
- Work closely with Operations, Revenue Management, Marketing, Reservations, and Events teams to ensure successful execution of business opportunities.
- Coordinate site inspections, familiarization trips, and client events.
- Ensure smooth handover of confirmed business to operational departments.
Qualifications
- A Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field.
- Minimum 5–8 years of sales experience within the hospitality industry, including at least 2 years in a supervisory or leadership role.
- Proven ability to develop business opportunities, grow market share, and achieve revenue goals.
- Strong leadership skills with the ability to inspire, coach, and develop high performing teams.
- Excellent communication, presentation, negotiation, and relationship building abilities.
- Commercial acumen with a strategic and results driven mindset.
- Strong analytical skills with experience in sales forecasting, budgeting, and market analysis.
- Proficiency in CRM systems, Microsoft Office, and hotel sales applications.
- A collaborative approach that values teamwork across departments.
- High levels of integrity, accountability, professionalism, and attention to detail.
- The ability to adapt in a fast paced environment while maintaining a strong focus on guest and client satisfaction.
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