Chief Marketing Officer - Crypto Exchange

Overview

Key Responsibilities

• Define and execute global marketing strategy aligned to commercial and expansion objectives
• Drive user acquisition, engagement, and retention across retail and institutional segments
• Lead multi-region, multi-product marketing strategy, ensuring alignment across diverse markets and offerings
• Own global brand positioning and deliver high-impact campaigns, events, sponsorships, and partnerships
• Oversee performance marketing across paid, owned, and earned channels, optimising through data, attribution, and experimentation
• Establish clear KPI frameworks linking marketing activity to revenue, trading activity, and customer growth
• Lead global PR, communications, and reputation management, including executive visibility
• Scale social media and community ecosystems to strengthen brand presence and user loyalty
• Partner with regional teams to localise strategy and execute market entry and expansion
• Build and lead a high-performing global marketing organisation with strong operating discipline

Candidate Profile

• Senior marketing leader with experience in high-growth, global technology, fintech, or platform businesses
• Strong track record across social media, events, and sponsorship-led growth strategies
• Proven ability to manage complex, multi-region and multi-product marketing environments
• Highly data-driven, with a clear methodology for using metrics, attribution, and analytics to inform decisions
• Able to clearly articulate marketing effectiveness through data, performance metrics, and commercial impact
• Demonstrated success driving measurable business outcomes through integrated marketing strategies
• Strategic thinker with hands-on execution capability
• Effective at influencing senior stakeholders across regions and functions
• Experience in crypto, fintech, or adjacent sectors preferred