Chief Marketing Officer - Crypto Exchange
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Key skills for this role
About the Role
A leading global crypto exchange seeks a commercially driven Chief Marketing Officer to build and scale a world-class global marketing function. The role owns end-to-end marketing strategy across brand, growth, communications, and regional execution, driving user growth, engagement, and revenue.
Key Skills for This Role
Responsibilities
- Define and execute global marketing strategy aligned to commercial and expansion objectives
- Drive user acquisition, engagement, and retention across retail and institutional segments
- Lead multi region, multi product marketing strategy, ensuring alignment across diverse markets and offerings
- Own global brand positioning and deliver high impact campaigns, events, sponsorships, and partnerships
- Oversee performance marketing across paid, owned, and earned channels, optimising through data, attribution, and experimentation
- Establish clear KPI frameworks linking marketing activity to revenue, trading activity, and customer growth
- Lead global PR, communications, and reputation management, including executive visibility
- Scale social media and community ecosystems to strengthen brand presence and user loyalty
- Partner with regional teams to localise strategy and execute market entry and expansion
- Build and lead a high performing global marketing organisation with strong operating discipline
Requirements
- Senior marketing leader with experience in high growth, global technology, fintech, or platform businesses
- Strong track record across social media, events, and sponsorship led growth strategies
- Proven ability to manage complex, multi region and multi product marketing environments
- Highly data driven with clear methodology for using metrics, attribution, and analytics
- Demonstrated success driving measurable business outcomes through integrated marketing strategies
- Strategic thinker with hands on execution capability
- Effective at influencing senior stakeholders across regions and functions
- Experience in crypto, fintech, or adjacent sectors preferred
Full Job Posting
Overview
- We have been engaged by a leading global crypto exchange entering its next phase of growth as a multi product financial platform.
- Our client is seeking a commercially driven Chief Marketing Officer to build and scale a world class global marketing function.
- Reporting to the executive team, this role owns end to end marketing strategy across brand, growth, communications, and regional execution—positioning marketing as a core driver of user growth, engagement, and revenue.
Key Responsibilities
- Define and execute global marketing strategy aligned to commercial and expansion objectives
- Drive user acquisition, engagement, and retention across retail and institutional segments
- Lead multi region, multi product marketing strategy, ensuring alignment across diverse markets and offerings
- Own global brand positioning and deliver high impact campaigns, events, sponsorships, and partnerships
- Oversee performance marketing across paid, owned, and earned channels, optimising through data, attribution, and experimentation
- Establish clear KPI frameworks linking marketing activity to revenue, trading activity, and customer growth
- Lead global PR, communications, and reputation management, including executive visibility
- Scale social media and community ecosystems to strengthen brand presence and user loyalty
- Partner with regional teams to localise strategy and execute market entry and expansion
- Build and lead a high performing global marketing organisation with strong operating discipline
Candidate Profile
- Senior marketing leader with experience in high growth, global technology, fintech, or platform businesses
- Strong track record across social media, events, and sponsorship led growth strategies
- Proven ability to manage complex, multi region and multi product marketing environments
- Highly data driven, with a clear methodology for using metrics, attribution, and analytics to inform decisions
- Able to clearly articulate marketing effectiveness through data, performance metrics, and commercial impact
- Demonstrated success driving measurable business outcomes through integrated marketing strategies
- Strategic thinker with hands on execution capability
- Effective at influencing senior stakeholders across regions and functions
- Experience in crypto, fintech, or adjacent sectors preferred
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