Channel Development Manager
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Key skills for this role
About the Role
SADAFCO seeks a Channel Development Manager to drive growth in non-traditional channels. You will manage P&L, develop channel strategies, execute visibility plans, and collaborate with cross-functional teams.
Key Skills for This Role
Responsibilities
- Prepare & Align Annual Plan to ensure adequate growth trajectory of the Channels
- Prepare & align Business cases to ensure financial viability of projects & proposals
- Work closely with Government Relations department to ensure necessary permissions
- Develop strong partnerships with customers who can manage permissions on their behalf
- Coordinate & Execute Requirements of Frozen In Store & On Ground Activation & Visibility Plans
- Create relevant and innovative visibility materials for customers end to end
- Execute in store promotional campaigns, including managing point of sale materials and displays
- Plan and execute experiential marketing or in store activation programs
- Work with Marketing Teams and merchandising teams to ensure consistent brand visibility
- Develop and implement Channel Development strategies tailored to channel and customer requirements
- Prepare planograms for different sales channels and for various freezer/cabinet types
- Manage channel development budgets and allocate resources effectively to maximize ROI
Requirements
- Bachelor degree in Business Administration, Marketing or related fields
- Minimum 5 years of relevant sales experience of managing non traditional channels with leading FMCG company
- Experience in business development, managing relationships, and building new partnerships
- Strong knowledge of distribution, channel management, and in store execution
- Experience in channel development campaigns, visibility materials, planograms, and budget management
- Ability to collaborate across Sales, Commercial, Supply Chain, and Marketing teams
- Fluent in Arabic & English
Full Job Posting
Key Accountabilities
- Prepare & Align Annual Plan to ensure adequate growth trajectory of the Channels.
- Prepare & align Business cases to ensure financial viability of projects & proposals.
- Work closely with Government Relations department to ensure necessary permissions.
- Develop strong partnerships with customers who can manage permissions on their behalf.
- Work closely with Field Sales Operations to ensure identified customers receive adequate service & deliveries.
- Coordinate & Execute Requirements of Frozen In Store & On Ground Activation & Visibility Plans.
- Create relevant and innovative visibility materials for customers end to end.
- Execute in store promotional campaigns, including managing point of sale materials and displays.
- Plan and execute experiential marketing or in store activation programs.
- Work with Marketing Teams and merchandising teams to ensure consistent brand visibility.
- Develop and implement Channel Development strategies tailored to channel and customer requirements.
- Prepare planograms for different sales channels and for various freezer/cabinet types.
Job Requirements
- Minimum: Bachelor degree in Business Administration, Marketing or related fields.
- Minimum 5 years of relevant sales experience of managing non traditional channels with leading FMCG company.
- Experience in business development, managing relationships, and building new partnerships.
- Strong knowledge of distribution, channel management, and in store execution.
- Experience in channel development campaigns, visibility materials, planograms, and budget management.
- Ability to collaborate across Sales, Commercial, Supply Chain, and Marketing teams.
- Fluent in Arabic & English.
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