Category Head, Events & Experiences
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Key skills for this role
About the Role
Rayna Tours is launching a new Events & Experiences category and seeks an entrepreneurial leader to source, contract, and onboard high-quality events, festivals, and retreats. The role involves building partnerships with event organizers globally and collaborating with destination teams to create travel packages.
Key Skills for This Role
Responsibilities
- Build partnerships with event organizers across the UAE and secure ticket inventory
- Develop relationships with global music festival organizers to obtain tickets and access
- Source and partner with leading fitness and wellness retreats worldwide
- Collaborate with destination heads to create event, festival, and retreat travel packages
- Launch and manage inventory on the Rayna platform
- Grow the category and build a team as the business scales
- Negotiate commercial agreements that protect Rayna's margins
- Provide regular performance and progress updates to the Founder & CEO
Requirements
- 5+ years' experience in events, entertainment, ticketing, travel, or related sectors
- Strong industry network and existing organizer relationships preferred
- Entrepreneurial, self driven, and comfortable building a category from scratch
- Strong negotiation, contracting, and partnership management skills
- Understanding of UAE, Saudi, and other markets is an advantage
Full Job Posting
About the Role
- Rayna Tours is launching a new Events & Experiences category and is looking for an entrepreneurial, well connected leader to build and scale it.
- Unlike a traditional sales role, the focus is on sourcing, contracting, and onboarding high quality events, festivals, and retreats.
- Once live, Rayna’s AI powered marketing engine automatically promotes and sells the inventory.
Core Areas
- Local Events Ticketing (UAE): Build relationships with event organizers across the UAE to secure ticket inventory for concerts, festivals, sporting events, exhibitions, and entertainment shows.
- Music Festival Holiday Packages (Worldwide): Partner with major festival organizers such as Tomorrowland, Coachella, Ultra, Sunburn, and Burning Man to secure ticket access and work with destination teams to create complete travel packages.
- Fitness & Wellness Retreats (Worldwide): Source and partner with leading wellness and fitness retreats globally, developing attractive retreat travel packages in collaboration with destination teams.
How the Role Works
- Rayna operates across 137 destination cities worldwide.
- The Category Head secures event, festival, and retreat partnerships, while destination heads create the local travel and ground arrangements, enabling global expansion through a collaborative model.
Key Responsibilities
- Build partnerships with event organizers across the UAE and secure ticket inventory.
- Develop relationships with global music festival organizers to obtain tickets and access.
- Source and partner with leading fitness and wellness retreats worldwide.
- Collaborate with destination heads to create event, festival, and retreat travel packages.
- Launch and manage inventory on the Rayna platform.
- Grow the category and build a team as the business scales.
- Negotiate commercial agreements that protect Rayna's margins.
- Provide regular performance and progress updates to the Founder & CEO.
Ideal Candidate
- 5+ years' experience in events, entertainment, ticketing, travel, or related sectors.
- Strong industry network and existing organizer relationships preferred.
- Entrepreneurial, self driven, and comfortable building a category from scratch.
- Strong negotiation, contracting, and partnership management skills.
- Understanding of UAE, Saudi, and Other markets is an advantage.
Why This Role Is Attractive
- Build and own a brand new category within a major travel company.
- No pressure to chase sales — our AI marketing engine drives the selling. Focus purely on sourcing the best inventory.
- Backed by Rayna's 137 city destination network, owned assets, technology platform, and automated marketing engine.
- Clear path to build and lead a team as the category scales.
- Direct reporting line to the Founder and CEO.
Job Type
- Full time
Work Location
- In person
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