Business Developer- Welding & Cutting (North)

Understand the applications of customers, analyze data, propose suitable solutions and conduct trials / demo if need be.

Develop roadmap & strategy for new business development by introducing new applications. Facilitate necessary support by collaborating with internal & external stakeholders.

Demonstrate agreed performance parameters to customers & get their agreement on success on trials.

Collaborate with Auto & Fab market manager / ALTEC Expert in providing the solution or resolving field issues, as necessary and develop expertise in Welding & Cutting

To take part in conferences for prospecting campaigns/actions.

Ensure AL-Safety practices in field & documentation per IMS requirement.

Sales Support

To make new customers with the help of sales representatives in W&C.

Tracking of prospects with weekly review with sales rep.Under welding and cutting segment.

PG Regional Market Knowledge with a strong focus on welding cutting.

Gather information using market intelligence crossed with local assessment. Report to the management, sales team & make an action plan (A&F tracking sheet ).

Lead generation for the Sales Team, regular interaction with the sales team for the progress of the prospect status, advise the techno-commercial action plan accordingly, and visit the prospects / customers to get the trial / demo done if need be.

Regular Interaction with Welding Cutting OEM’s and develops good relationships.

Mentoring/training of sales team members on Welding/cutting application and related aspects

Customer retention activities by addressing their process / quality related issues or by advising value added technical solutions.

Conducting CBA & feasibility validation based on the feedback from sales or customers.

Protect customer portfolio against competitor attacks through value addition.

Regularly monitor application based sales & its profitability.