Business and Data Analyst

Description and Requirements

We are seeking a Business and Data Analyst to join the Global Media, Reporting & Analytics Center of Excellence (COE) and help accelerate our transformation into a performance- and data-driven Marketing organization.

In this role, you will act as the bridge between Marketing stakeholders, data teams, and business decision-makers, helping ensure that trusted insights are accessible, actionable, and aligned to measurable business outcomes.

You will work in a highly collaborative, global environment where data, analytics, AI, and business strategy come together to improve marketing effectiveness and drive growth.

• Lead business analysis activities across the full lifecycle of reporting and analytics solutions, from discovery and requirements gathering through deployment, adoption, and continuous improvement
• Partner with Marketing, and cross-functional stakeholders to understand business priorities, reporting needs, and performance questions, translating them into clear requirements and scalable solutions
• Define and document KPIs, business rules, metric definitions, use cases, data requirements, process flows, and acceptance criteria
• Collaborate with data engineers, dashboard developers, visualization specialists, AI teams, and external partners to deliver intuitive and impactful analytics solutions
• Coordinate business validation and user acceptance testing, ensuring solutions provide accurate, trusted, and actionable insights
• Deliver targeted analysis across marketing investment, media, web, lead, pipeline, and revenue performance, translating findings into recommendations that improve business outcomes
• Drive stakeholder enablement and adoption through documentation, training, best-practice sharing, demonstrations, and self-service analytics capabilities

What you'll need:

• Bachelor's degree or equivalent experience in Business, Marketing, Analytics, Information Systems, Computer Science, or a related field
• 6+ years of experience in business analysis, marketing analytics, business intelligence, reporting, data analysis, or data-driven solution delivery
• Strong experience translating complex business needs into functional, data, technical, and reporting requirements
• Proven experience supporting or leading BI, reporting, analytics, or data solutions from discovery through implementation and adoption
• Experience with BI and visualization platforms, particularly Domo and Power BI, and a solid understanding of dashboard design and data visualization best practices
• Working knowledge of SQL/MySQL and modern data environments; Python and/or R experience is beneficial
• Experience with marketing technology and analytics platforms such as Adobe Analytics, Marketo, Microsoft Dynamics, Sprinklr, 6Sense, or similar solutions
• Strong stakeholder management, communication, and presentation skills, with the ability to engage audiences ranging from practitioners to senior executives
• Experience applying AI-enabled analytics, automation, and GenAI capabilities to improve insight generation, reporting, and stakeholder self-service
• Professional English communication skills

At Lenovo, we invest in our people and provide a benefits package designed to support your wellbeing, development, and work-life balance, including:

• Holiday purchase
• Private medical
• Income protection
• Attractive pension scheme
• Positive work life balance
• Learning and development
• Life insurance
• Lenovo and Motorola products discounts
• Lifestyle discounts
• Cycle to work
• MyGymDiscounts
• Mortgage advice and support
• Referral bonus
• Free onsite parking

Description and Requirements