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Brand Product Solutions and Operations Specialist - Massive Reach - Global Business Solutions - Dubai

TikTok
Dubai, UAE
Full Time
Senior
3 weeks ago
Digital advertisingPricing strategyCompetitive analysisProduct operationsData analysisAI creative tools
Free

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Digital advertisingPricing strategyCompetitive analysis
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Role Overview

  • The Product & Solutions Organisation (PSO) drives commercial growth and strategic alignment across Middle East, Africa, Turkey and Pakistan (METAP).
  • We bridge the gap between Product and Sales to unlock new revenue streams, accelerate product adoption, and scale high impact solutions in local markets.
  • By turning complex product strategies into execution ready commercial momentum, PSO ensures our markets move faster, sell smarter, and deliver consistent value to our clients.

Responsibilities

  • Own the strategy and operations of brand advertising pricing and competitiveness — drive continuous pricing optimization based on competitive landscape, client segmentation, and product value to strengthen brand advertising market competitiveness.
  • Conduct systematic competitive research on traffic allocation mechanisms, pricing models, and product competitiveness across competing platforms (Meta, Google/YouTube, etc.).
  • Deliver actionable competitive strategy recommendations to support product and sales decision making.
  • Develop deep understanding of brand advertising traffic mechanisms; co build traffic side capability optimization plans with Product teams to improve traffic efficiency and commercial yield.
  • Build and maintain core monitoring frameworks for brand advertising pricing and traffic; conduct anomaly diagnosis and data driven strategy adjustments; drive standardization and automation of pricing rules, approval processes, and cross market price governance.
  • Improving advertiser brand ad creative quality and campaign performance, deeply understand AI creative tool capabilities and drive AI creative productization and client adoption in brand advertising scenarios.
  • Build brand advertising creative methodologies and best practices; leverage AI creative capabilities to help advertisers improve asset quality and production efficiency; collaborate with Product and Engineering teams on requirement definition and GTM strategy.
  • Drive cross functional collaboration (Product, Engineering, Sales, Regional Operations) to ensure smooth deployment of product strategies across markets.

Minimum Qualifications

  • 5+ years of experience in product operations, product strategy, or business operations with an understanding of digital advertising logic — at internet/technology companies, AI related businesses, or brand side product/brand management roles.
  • Strong strategic and systematic thinking — ability to break down complex problems, design frameworks, and drive structured execution across multiple workstreams; excellent project management skills — able to lead complex multi stakeholder projects, operate in ambiguity, and drive clear delivery.
  • Strong commercial instincts, analytical thinking, and comfort with ambiguity.
  • Ability to design experiments, read data fast, and make bold, informed decisions.
  • Experience in deal structuring & incentive development at the agency or client side with proven success.
  • Implemented AI workflows to improve efficiency, productivity, and scaling outcomes.
  • High oral and written fluency in English is required to communicate directly with METAP Region.

Preferred Qualifications

  • Interest in and basic understanding of AI creative tools and generative AI applications in advertising; experience with AI product operations or creative technology preferred.
  • Experience at competing advertising platforms, in product, operations, or strategy roles.
  • Management consulting background with pricing strategy or GTM project experience.
  • MBA or Master's degree in a relevant field.
  • Experience in AI/creative technology, especially creative automation, programmatic creative, or DCO.
  • Track record of building operational SOPs or automation workflows from 0 to 1.

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