Brand Manager, Nutraceutical (NOW)

Role Overview

Brand Strategy and Business Planning

• Own short- and long-term brand strategy and translate market opportunities into commercial priorities.
• Lead annual planning for revenue, profitability, market share, distribution, portfolio development, and brand investment.
• Manage brand P&L, including revenue, gross margin, marketing investment, trade spend, pricing, inventory, and profitability.
• Lead business reviews, identify performance gaps, and determine corrective actions.

Channels and Marketing

• Define distribution strategy across key accounts, channels, and customer segments.
• Support tender and institutional business planning, including pricing, participation, and volume planning.
• Manage annual brand marketing and trade budgets across offline and online channels.
• Deliver integrated medical, trade, digital, and omnichannel campaigns with compliant messaging and optimized performance.

Supply and Portfolio

• Lead brand-level forecasting and demand planning based on sales trends, promotions, and market dynamics.
• Partner with Supply Chain to maintain product availability, minimize stock-outs, and manage inventory health.
• Support launches, relaunches, phase-outs, line extensions, and portfolio optimization.

Field and Stakeholders

• Set medical detailing priorities, target segments, core messages, and field-force resource allocation.
• Equip field teams with compliant materials, conduct selective visits, and provide coaching.
• Use CRM insights to improve targeting, customer engagement, and customer experience.
• Build cross-functional and external stakeholder relationships while supporting team development and continuous improvement.

Qualifications and Skills

• Bachelor’s degree in Pharmacy, Nutrition, or a related field, with an MBA.
• At least 8 years of brand management and business development experience in wellness or healthcare.
• Experience across pharmacy, tender, e-commerce, and other commercial channels.
• Experience managing teams in nutraceuticals, dietary supplements, consumer healthcare, or a related consumer-led sector.
• Hands-on ownership of brand, category, portfolio, or business-unit P&L and profitability.
• Experience with international principals, manufacturers, or regional partners is strongly preferred.
• Strong critical thinking, commercial negotiation, stakeholder management, and influencing capabilities.