Brand Manager, Nutraceutical (NOW)

Role Overview

Brand Strategy and P&L

• Own short- and long-term NOW brand strategy across the GCC.
• Lead annual business planning for revenue, profitability, market share, distribution, portfolio development, and brand investment.
• Manage brand P&L, including revenue, gross margin, marketing investment, trade spend, and overall profitability.
• Lead business reviews, identify performance gaps, and determine corrective actions.

Distribution and Marketing

• Define distribution strategy across key accounts, channels, and customer segments.
• Support tender and institutional business planning with commercial and regulatory teams.
• Develop and manage annual brand marketing and trade budgets across offline and online channels.
• Ensure compliance with brand guidelines, regulatory requirements, and internal financial controls.
• Translate brand strategy into integrated medical, trade, and digital marketing plans.

Supply and Portfolio Management

• Lead brand-level forecasting and demand planning in line with sales trends, promotions, and market dynamics.
• Coordinate with Supply Chain to maintain product availability, minimize stock-outs, and manage inventory health.
• Support launches, relaunches, phase-outs, new product initiatives, line extensions, and portfolio optimization.

Field and Customer Engagement

• Define medical detailing priorities, target segments, and core messages aligned with brand strategy.
• Develop customer segmentation and targeting strategies to improve field-force effectiveness.
• Ensure field teams have compliant, current materials and clear execution objectives.
• Conduct selective field visits and use CRM insights to improve targeting, engagement, and customer experience.

Collaboration and Team Contribution

• Support team development through coaching, feedback, and alignment on objectives.
• Drive cross-functional collaboration with Sales, Marketing, Medical, Supply Chain, Regulatory, Finance, and Digital teams.
• Build relationships with internal and external stakeholders to support brand growth and execution excellence.
• Promote ownership, integrity, accountability, and continuous improvement.

Qualifications and Experience

• Bachelor’s degree in Pharmacy, Nutrition, or a related field, with an MBA.
• At least eight years of brand management and business development experience in wellness or healthcare.
• Strong team management experience in nutraceuticals, dietary supplements, consumer healthcare, or a relevant consumer-led sector.
• Experience managing a significant brand, category, portfolio, or business unit with P&L, pricing, budget, and profitability accountability.
• Experience with international brand principals, manufacturers, or regional partners is strongly preferred.
• Strong critical thinking, commercial negotiation, stakeholder management, and influencing capabilities.