Brand Manager (Home Appliances)
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Key skills for this role
About the Role
Position: Brand Manager – Home Appliances Location: United Arab Emirates Region Coverage: GCC & Africa A leading consumer electronics and home appliances company based in the UA.
Key Skills for This Role
Responsibilities
- Develop and implement brand strategies for home appliance products across GCC and Africa
- Manage product positioning, pricing strategies, promotions, and market campaigns
- Coordinate with sales teams, distributors, and regional partners to achieve business targets
- Analyze market trends, competitor activities, and customer insights
- Plan and execute ATL/BTL marketing activities, digital campaigns, and trade promotions
- Monitor brand performance, sales growth, and profitability
- Work closely with principals/manufacturers for product launches and brand visibility
- Manage marketing budgets and ensure effective ROI on campaigns
Requirements
- Experience in brand management for home appliances or consumer electronics
- Knowledge of GCC and African markets
- Strong marketing and campaign management skills
Full Job Posting
Position Overview
- A leading consumer electronics and home appliances company based in the UAE is looking for an experienced and dynamic Brand Manager to lead brand development and market expansion across GCC and African markets.
Key Responsibilities
- Develop and implement brand strategies for home appliance products across GCC and Africa.
- Manage product positioning, pricing strategies, promotions, and market campaigns.
- Coordinate with sales teams, distributors, and regional partners to achieve business targets.
- Analyze market trends, competitor activities, and customer insights.
- Plan and execute ATL/BTL marketing activities, digital campaigns, and trade promotions.
- Monitor brand performance, sales growth, and profitability.
- Work closely with principals/manufacturers for product launches and brand visibility.
- Manage marketing budgets and ensure effective ROI on campaigns.
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