Brand & Customer Manager KSA
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Key skills for this role
About the Role
Merck Sharp & Dohme is seeking a Brand & Customer Manager for the Cardiometabolic portfolio in Riyadh. The role involves leading launch excellence, brand strategy, promotional campaigns, and stakeholder engagement.
Key Skills for This Role
Responsibilities
- Drive launch excellence and develop comprehensive launch plans
- Develop and implement brand plans including positioning, segmentation, and messaging
- Analyze market trends, competitive dynamics, and customer insights
- Lead integrated communication strategy and multi channel campaigns
- Develop relationships with KOLs and HCPs
- Manage brand budgets and monitor sales data and KPIs
Requirements
- Bachelor's degree in Pharmacy, Life Sciences, or Business
- Minimum 5 years experience in the pharmaceutical industry
- At least 2 years of marketing experience
- Saudi nationality required
- Proficiency in English
Full Job Posting
Job Overview
- Lead and coordinate efforts across the Cardiometabolic portfolio.
- Focus on launch of new PCSK9 inhibitor.
- Maximize value of assigned brands by delivering sales and market share objectives.
Key Responsibilities
- Drive launch excellence and develop comprehensive launch plans.
- Develop and implement brand plans including positioning, segmentation, and messaging.
- Analyze market trends, competitive dynamics, and customer insights.
- Lead integrated communication strategy and multi channel campaigns.
- Develop relationships with KOLs and HCPs.
- Manage brand budgets and monitor sales data and KPIs.
- Ensure compliance with pharma marketing regulations.
Qualifications
- Bachelor's degree in Pharmacy, Life Sciences, or Business.
- Minimum 5 years experience in the pharmaceutical industry.
- At least 2 years of marketing experience.
- Saudi nationality required.
- Proficiency in English required.
- Previous experience in Cardiometabolic area and/or launch experience in KSA preferred.
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