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Associate Brand Manager – COPD

Merck Sharp & Dohme Corp
Riyadh, KSA
Full Time
Mid
Hybrid
2 weeks ago
Brand ManagementBrand StrategyCross Functional TeamworkCustomer EngagementData AnalysisDigital Marketing
Free

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Brand ManagementBrand StrategyCross Functional Teamwork
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Job Description

  • The Associate Brand & Customer Manager role represents a unique opportunity to make a meaningful impact for patients.
  • The role is responsible for leading and coordinating efforts on the launch of our new brand in the COPD space.
  • You will play a critical part within the Pharmaceutical Business Unit in Saudi Arabia, ensuring launch excellence and driving high quality execution of brand strategies.

Key Responsibilities

  • Contribute to the development of local brand strategies based on market insights, customer needs, and business priorities.
  • Own and drive execution of brand plans end to end, ensuring timely, high quality, and compliant delivery.
  • Translate strategic priorities into clear, actionable initiatives tailored to the Saudi market.
  • Actively lead brand planning cycles, bringing insights, recommendations, and execution perspectives.
  • Own specific components of the brand plan (e.g., campaigns, channels, customer segments) with clear accountability.
  • Develop plans through data driven insights and field feedback to strengthen impact.
  • Lead the development and localization of promotional and non promotional materials aligned with brand strategy.
  • Ensure consistent, high quality communication of the brand value proposition across all customer touchpoints.
  • Drive impactful customer engagement initiatives to support brand growth and differentiation.
  • Own the readiness and effectiveness of sales enablement tools and materials for assigned brands.
  • Lead training initiatives to ensure field teams are equipped to execute with confidence and consistency.
  • Act as a go to brand expert for the sales team, providing guidance and clarity on execution.

Cross Functional Leadership

  • Lead coordination across Medical, Market Access, Policy, Regulatory, Supply Chain, and Sales teams for assigned initiatives.
  • Drive alignment and accountability across stakeholders to ensure seamless execution.
  • Ensure strong integration between strategy and execution across all functions.

Market & Business Insights

  • Analyze market trends, customer insights, and competitive dynamics, identifying opportunities to strengthen brand performance and expand impact.
  • Monitor brand performance and proactively recommend actions to enhance outcomes.
  • Translate insights into actionable recommendations and initiatives.

Financial & Operational Management

  • Own tracking of brand KPIs, performance, and budget utilization.
  • Support forecasting and ensure alignment between demand planning and brand activities.
  • Identify risks and proactively drive corrective actions.

Personal Development

  • Continuously upgrade technical knowledge and skills to follow new marketing trends and methodologies.
  • Write his/her EDP with guidance and agreement of the Manager, who assesses it quarterly for progress.

Compliance

  • Ensure strict adherence to pharma marketing compliance, ethical codes, and internal standard operating procedures (SOPs).
  • Ensure all promotional activities comply with regulatory and company standards.
  • Ensure that all relevant company policies, business practices, local Laws and regulations, and compliance guidelines are being followed.

Skills and Qualifications Required

  • Bachelor’s degree in Pharmacy, Marketing, Business, or Life Sciences.
  • 2–4 years of experience in the pharmaceutical industry (Sales, Marketing, or related roles).
  • Ownership and Accountability: Takes full accountability for delivering business outcomes.
  • Execution Excellence: Strong ability to drive high quality execution under timelines.
  • Strategic Thinking: Ability to link insights with brand strategy and execution.
  • Leadership Potential: Demonstrates initiative and ability to lead projects and influence stakeholders.
  • Collaboration: Works effectively across functions while driving alignment and outcomes through clear and strong communication skills.
  • Experience working with Pulmonologists is a plus.
  • Saudi nationality required.
  • Travel required across the Kingdom.
  • Strong compliance mindset and adherence to company policies.

Required Skills

  • Brand Management, Brand Strategy, Cross Functional Teamwork, Customer Engagement, Data Analysis, Digital Marketing, Healthcare Marketing, Market Analysis, Project Management, Stakeholder Engagement, Strategic Planning

Additional Information

  • Employee Status: Regular
  • Flexible Work Arrangements: Hybrid
  • Job Posting End Date: 07/7/2026

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