Beauty Brand Development Manager
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Key skills for this role
About the Role
Al Tayer Insignia seeks a Beauty Brand Development Manager to build brand strategy and drive growth for beauty brands across UAE & GCC. The role involves trade marketing, budget management, stakeholder collaboration, and brand expansion.
Key Skills for This Role
Responsibilities
- Develop and drive trade and brand agenda across portfolios
- Ensure key performance indicators (sales target, profitability, brand relationship) are achieved
- Lead day to day relationship with internal and external stakeholders
- Lead budget management for full year including inventory OTB and A&P allocation
- Support brand strategy requirements across portfolio through new brand development and rebranding
- Support brand research requirements and ensure follow through on action plans
- Assist in development of School of strategic roll out vs initial expansion plan
- Support brand capability building curriculum and coaching requirements
- Organize and deploy full working engagement calendars/events/PR
- Prepare business reports monthly/periodically for submission to Head of Distribution and stakeholders
Requirements
- 5 7 years in the relevant field within the Beauty industry
- Experience in the Beauty industry is essential
- Good knowledge of strategic and financial indicators
- Previous experience managing Profit & Loss Account
- Strong written and verbal skills with ability to simplify complex topics
- Strong communication skills and ability to engage and influence leaders
- Ability to work in a diverse environment and strong planning skills
- Familiar with GCC regional trends and insights
- Strong understanding of culture and regional sensitivities
- Fluent in English
Full Job Posting
Role Overview
- This role is responsible for helping to build brands and develop brand strategy for new and existing brands across Al Tayer Beauty (UAE & GCC)
- Work and collaborate with different business channels to develop Trade/Client experience proposition, vision, values, insights, competitive differentiation and target audience
- Brand development and budgeting is key skill in managing internal and external stakeholders
Strategic Roles and Responsibilities
- Ensure key performance indicators qualitative & quantitative are achieved successfully (sales target & profitability, people management, brand relationship, business expansion etc.)
- Develop & drive trade, strong skills in building brand agenda across the portfolios
- Focus on brand expansion and the necessary skills to attract target customers
- Help structure research requirements based on market trend & competitive analysis
- Be data driven, leveraging target customer and competitive analysis to make strategic decisions
- Analyze collated data and CRM information to understand customer insights and brand positioning
- Strong communication skills with trade growth in mind
Functional Roles and Responsibilities
- Brand specialization with purpose of strategic equities behind the brand, project character, and key differentiators
- Lead day to day relationship with internal & external stakeholders
- Lead budget management for full year along inventory OTB and A&P allocation
- Support all brand strategy requirements across portfolio through development of new brands and rebranding
- Support all brand research requirements and ensure follow through action plans
- Assist in development of School of strategic roll out vs initial expansion plan
- Support brand capability building curriculum and agenda for coaching requirements
- Support maintenance of brand intellectual property management with legal department
- Organize and deploy full working engagement calendars/events/PR and lead operational execution
- Simplify complex tasks into simple and effective communication/working tasks
- Plan and organize multiple priorities driving multiple concurrent projects in an agile environment
- Support maintenance of brand intellectual contractual management with legal department
People Management Roles and Responsibilities
- Guide and motivate subordinates to enhance performance and produce quality work
- Identify key talent and ensure development plan is in place for career pathway
- Prepare business reports monthly/periodically for submission to Head of Distribution and stakeholders
Experience
- 5 7 years in the relevant field within the Beauty industry
- Experience in the Beauty industry is essential
- Good knowledge of strategic and financial indicators
- Previous experience managing Profit & Loss Account
- Strong written and verbal skills with ability to simplify complex topics
- Strong communication skills and well balanced personality
- Ability to work in a diverse environment, strong planning skills
- Familiar with GCC regional trends and insights
- Strong understanding of culture and regional sensitivities
Languages
- Fluent in English
- Arabic/ French language is an advantage
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