AVP, Digital & Social Media
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
* Own media performance measurement frameworks across all paid acquisition channels * Define KPI hierarchies, performance thresholds, and escalation rules * Lead the always‑on testing roadmap across audiences, creatives, journeys, and funnels * Own attribution logic including MTA, MMM inputs, and incrementality testing frameworks * Translate performance and measurement signals into clear scale, pause, or stop decisions * Govern tagging standards, UTM frameworks, and measureme
Key Skills for This Role
Full Job Posting
Overview
- Own media performance measurement frameworks across all paid acquisition channels
- Define KPI hierarchies, performance thresholds, and escalation rules
- Lead the always‑on testing roadmap across audiences, creatives, journeys, and funnels
- Own attribution logic including MTA, MMM inputs, and incrementality testing frameworks
- Translate performance and measurement signals into clear scale, pause, or stop decisions
- Govern tagging standards, UTM frameworks, and measurement quality across platforms
- Act as the internal authority for performance governance and measurement credibility within the Media & Performance CoE
- Own testing prioritisation frameworks, including learning documentation, go / no‑go criteria, and decision closure
- Ensure attribution and measurement approaches are consistently applied and well governed
- This role does not focus on media execution, campaign trafficking, or standalone analytics production; its mandate is performance governance, optimisation decisioning, and measurement integrity
Qualifications
- Bachelor’s degree in Marketing, Data, Analytics, Statistics, or related discipline
- Professional certifications in analytics, attribution, or platform measurement preferred
- 8–12 years’ experience in media performance, analytics, or measurement roles
- Strong experience managing cross channel performance frameworks and attribution models
Experience
- Proven ability to translate data into executive level decisions and recommendations
- Experience working with BI, data, and analytics teams in complex environments
- Banking, fintech, or highly regulated sector experience preferred
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at First Abu Dhabi Bank (FAB)
Senior Lead, Receivables & Collections
Abu Dhabi, UAE
First Abu Dhabi Bank (FAB) seeks a Senior Lead for Receivables & Collections to drive implementation and delivery of collections solutions. You will create solution architectures, troubleshoot software issues, and improv
VP, Head of Client Services
Abu Dhabi, UAE
First Abu Dhabi Bank (FAB) seeks a VP, Head of Client Services for its Asset Management division in Abu Dhabi. The role involves acting as primary client contact, coordinating onboarding and reporting, and collaborating
Director, Government & Public Sector
Abu Dhabi, UAE
First Abu Dhabi Bank seeks a Director to manage and grow Investment Banking client relationships for UAE Government entities. The role involves financial analysis, business origination, deal execution, and team performan
Specialist, Asset Services
Abu Dhabi, UAE
First Abu Dhabi Bank seeks a Specialist, Asset Servicing to manage corporate actions processing and deliver exceptional custody services. The role involves end-to-end corporate actions, client relationship management, an
VP, Head of Middle and Back Office
Abu Dhabi, UAE
First Abu Dhabi Bank seeks a VP, Head of Middle and Back Office to act as the operational backbone of investment processes. The role manages post-trade activities, fund accounting oversight, and client reporting, ensurin
VP & Senior Audit Manager, Enterprise Risk Management
Abu Dhabi, UAE
First Abu Dhabi Bank seeks a VP & Senior Audit Manager to lead audits of Risk and Global Markets across the FAB Group. The role requires an Associate Chartered Accountant or STEM bachelor's degree with 3-5 years post-qua
Specialist, Audit - Operations & Support Functions (Emiratized Role)
Abu Dhabi, UAE
First Abu Dhabi Bank seeks an Audit Specialist to participate in audits of Operations & Support Functions across the FAB Group. The role requires a bachelor's degree in accounting or finance and 2-4 years of relevant exp
Specialist, Settlement Services (Al Ain)
Abu Dhabi, UAE
First Abu Dhabi Bank is hiring a Settlement Services Specialist to handle complex settlement transactions for equities, mutual funds, fixed income, and securities lending across domestic, regional, and international mark
Senior Lead, Receivables & Collections
Abu Dhabi, UAE
VP, Head of Client Services
Abu Dhabi, UAE
Director, Government & Public Sector
Abu Dhabi, UAE
Specialist, Asset Services
Abu Dhabi, UAE
VP, Head of Middle and Back Office
Abu Dhabi, UAE
VP & Senior Audit Manager, Enterprise Risk Management
Abu Dhabi, UAE
Specialist, Audit - Operations & Support Functions (Emiratized Role)
Abu Dhabi, UAE
Specialist, Settlement Services (Al Ain)
Abu Dhabi, UAE