Associate Manager E-commerce

Role overview

Responsibilities

• Participate in developing ecommerce strategy across grocery marketplaces, bricks-and-clicks, generalist pure players, and food pure players.
• Lead forecast accuracy and annual financial and volume planning.
• Lead key e-retailer relationships covering availability, execution quality, trade marketing, and performance analytics.
• Develop strategic joint business plans with ecommerce pure players and contribute to plans for other ecommerce channels.
• Monitor orders, payment collection, finance reconciliation, fill rate, out-of-stocks, and delivery time.
• Identify innovative consumer reach and incremental business opportunities.
• Drive profitability through financial mix, trade spend, trade marketing, marketing analysis, and ROI management.
• Analyze shopper paths to purchase to improve conversion, satisfaction, and loyalty.
• Collaborate with Marketing, Trade Marketing, Sales, Supply Chain, and Finance stakeholders.
• Report business achievement and ecommerce sales fundamentals KPIs to management.
• Manage daily relationships with ecommerce suppliers and agencies.

Core capabilities

• Ecommerce strategy and sub-channel management.
• Forecasting, financial planning, and business performance analytics.
• E-retailer relationship management and joint business planning.
• Trade marketing, trade spend, and ROI analysis.
• Shopper journey, conversion, satisfaction, and loyalty analysis.
• Cross-functional collaboration across commercial and operational teams.

Organizational context

Requirements

• Ability to work across ecommerce sub-channels including grocery marketplaces, bricks-and-clicks, generalist pure players, and food pure players.
• Ability to analyze ecommerce performance indicators including sales growth, market share, category performance, fill rate, out-of-stocks, and delivery time.
• Ability to collaborate with Marketing, Trade Marketing, Sales, Supply Chain, and Finance stakeholders.