Area Development Manager - Chicken

Job Summary

Sales and Area Management

• Achieve sales value and volume targets for the specified area and category.
• Execute sales plans and budgets to achieve or exceed annual sales objectives.
• Forecast monthly promotional activity and ensure execution according to plan.
• Monitor service levels, sales volume, returns, and route performance.
• Achieve distribution targets and deliver monthly sales and returns targets.
• Ensure product visibility and availability follow planograms and share-of-shelf expectations.
• Control wastage across supervised routes and outlets.
• Manage collections and reconciliation from approved credit customers.

Team and Route Supervision

• Supervise sales representatives and ensure agreed service levels, distribution, and product display.
• Order the correct volume and product mix to service outlets to company standards.
• Keep route plans current and ensure routes carry the required saleable product mix.
• Conduct at least two market route visits per supervised salesperson each month.
• Monitor daily salesperson activity, sales progress, collection status, and accomplishments.
• Allocate sales and collection targets and support salespeople in improving results.

Promotions and Customers

• Implement planograms across outlets and categories.
• Conceptualize and execute brand activations and brand launches.
• Monitor proof of performance at store level and develop promotional strategies.
• Conduct area-wise quarterly reviews with customers.
• Implement trade and consumer campaigns and follow up on promotion plans.
• Maintain customer relationships and support competitive advantage through trade investment.

Reporting and KPIs

• Generate daily and monthly reports on sales achievements and competitor activities.
• Track volume and value target achievement, distribution, visibility, assortment, and new product listings.
• Manage accounts receivable, reconciliation, market returns, trade marketing investment, and personnel development.

Work Experience

• Must have 1 to 3 years of experience in a similar role in the UAE, including management experience.
• Must have 3 to 5 years of overall FMCG experience.
• Experience dealing with food products sales is preferred.

Qualification

• Must have a bachelor's degree in business or a management-related field.
• An MBA in business or a management-related field is desirable.

Competencies

• Business acumen, effective communication, customer centricity, and negotiation skills.
• Ownership, result orientation, planning, decision making, self-management, and team management.
• Target setting and effective selling.