Associate Manager - Copy

Write, edit, and adapt copy for a variety of formats and audiences, including:

Campaign messaging and advertising copy

Social media captions, threads, and platform-native storytelling

Website, blog, and long-form editorial content

Email marketing, CRM, and internal communications

Video scripts, storyboards, and voiceover/narration copy

Ensure tone, style, and voice are aligned to brand guidelines while tailored to each platform.

Integrate SEO best practices into long-form and digital content where relevant.

Collaborate closely with designers, producers, social leads, and other creative partners to deliver cohesive work.

Serve as a mentor to junior copywriters and associates, providing guidance, feedback, and development support.

Partner with marketing, communications, and business stakeholders to translate objectives into strong creative narratives.

Advocate for copy excellence and champion the brand voice across the organization.

Review and refine all copy to ensure clarity, accuracy, and impact.

Safeguard brand voice and messaging consistency across channels.

Collaborate with legal, compliance, or regulatory teams when needed to ensure accuracy and appropriateness of copy.

Stay up to date on cultural trends, platform evolutions, and emerging formats to keep copy relevant and fresh.

Experiment with new forms of storytelling (interactive, conversational, social-first, AI-assisted, etc.).

Contribute to evolving the brand’s tone of voice in line with audience expectations and market shifts

Skills/Qualities Required

Exceptional writing, editing, and storytelling skills across short- and long-form formats.

Strong conceptual thinker with the ability to translate strategy into powerful creative ideas.

Versatility to shift between campaign copy, social-first writing, and editorial/long-form.

Experience mentoring or guiding junior creatives.

Collaborative and confident communicator, able to influence and inspire stakeholders.

Deep understanding of digital platforms, audience behaviors, and cultural nuances.

Comfortable balancing creativity with business and brand objectives.

Key Interfaces

Marketing, PR, Business Divisions, Social Media Teams

Work closely with the Marketing and PR teams to develop marketing materials and ensure consistency in messaging across all platforms

Educational and Experience Requirements

Minimum Education requirements

Bachelor’s degree in English, Journalism, Communications, or a related field

At least 4 years of agency or in-house copywriting experience is required

6–10 years of professional experience as a copywriter in a creative agency or in-house creative/content team.

Proven track record of delivering award-winning or high-impact campaigns across multiple channels.

Strong portfolio showcasing conceptual and executional excellence in both short-form and long-form copy.

Experience with SEO, content strategy, and digital performance metrics preferred.

Degree in Communications, Marketing, Journalism, Creative Writing, or related field (preferred but not mandatory with strong portfolio).