successfactors
Associate Manager - Campaigns
Air India Limited
Gurugram, IND
Full-time
Senior · 5+ years experience
Onsite
Discovered Yesterday
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Role Overview
As a campaign associate manager, you will be responsible for activating marketing use cases across channels by setting the schema, ingest data, validate them with source destinations, you will be responsible for enabling all AJO and Adobe Camapign V8 features and capabilities to enable Agentic AI driven personalized communications to meet all marketing needs.
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Full Job Posting
Associate Manager - Campaigns
Reports To MarTech Lead
OVERVIEW
As a campaign associate manager, you will be responsible for activating marketing use cases across channels by setting the schema, ingest data, validate them with source destinations, you will be responsible for enabling all AJO and Adobe Camapign V8 features and capabilities to enable Agentic AI driven personalized communications to meet all marketing needs.
RESPONSIBILITIES
- Activate campaign features and capabilities to enable marketing channels like Email, WhatsApp, App-Push notifications, In-app Notifications, and RCS/SMS
- Use campaign management platforms like Adobe Campaign Manager or AJO or Salesforce to execute campaign across marketing channels
- Create schemas to structure data for campaign executions
- Strategize the data ingestion by setting up schema for Loyalty, PNR, Flight Schedule, Flight Activity, and other data sets by working with data team, QA, and commercial team to set the foundation for campaign activations
- Activate WhatsApp channel by working with 3rd party vendors with banner ads, carousal ads, and various CTA options
- Work with commercial loyalty, ecomm, sales and brand team to activate campaigns
- Adopt AI Agentic platform to do adobe campaign implementations, execute marketing campaigns, and pull performance analysis reports
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