Associate Director of Ads Sales
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Key skills for this role
About the Role
Careem is hiring an Associate Director of Ads Sales to drive agency adoption of Careem Ads and build the agency-led commercialization model across UAE, KSA, and Egypt. The role involves setting the agency GTM strategy, leading a team, driving enterprise-level revenue growth, and shaping product-market fit.
Key Skills for This Role
Responsibilities
- Develop and own the UAE, KSA and Egypt GTM strategy across the Big 6 holding groups including annual JBPs, reseller models, and multi market expansion plans
- Own and evangelize Careem Ads' value proposition equip agencies with the narrative, data, and proof points to pitch Careem Ads confidently to clients
- Manage strategic relationships with agency leadership and own a defined agency revenue pipeline target
- Manage and develop a growing team of Agency Partner Managers
- Drive excellence in pipeline planning, forecasting, relationship mapping, and quarterly business reviews (QBRs)
- Establish the operating rhythm, success metrics, and governance for the function
- Influence Careem Ads' revenue plan for non endemic businesses by scaling agency led buying
- Deliver revenue directly across your agency portfolio and identify untapped growth opportunities
- Lead strategic feedback to Product, Measurement, Creative Ops, and Finance guiding prioritization of formats, measurement solutions, and reporting needs for agencies
- Drive agency demand for new innovation and beta pilots
- Act as a core member of the founding team building Careem Ads' infrastructure, playbooks, brand narrative, and GTM
- Represent Careem Ads to build market presence and credibility
Requirements
- 12 15+ years in media sales, digital advertising, or agency partnerships (across tech)
- Proven track record of building and scaling agency ecosystems and exceeding revenue targets
- Strong analytical skills comfortable using data and tools (Excel/BI) to build forecasts and defend commercial plans
- Working knowledge of the competitive media landscape particularly digital (Meta, Google, TikTok, Snap, Amazon) and retail media
- Executive presence: capable of influencing senior stakeholders including C suite across agencies and large advertisers
- Fluency in English and Arabic
- Entrepreneurial, strategic thinker comfortable in ambiguous, 0 to 1 environments
- Experience with non endemic categories & brand advertising ecosystems (preferred)
- Experience integrating AI tools into workflows (forecasting, reporting, campaign operations) (preferred)
- Experience building or scaling a partnership function from scratch (preferred)
Full Job Posting
Company Overview
- Careem is building the Everything App for the greater Middle East — making it easy to move around, order food and groceries, manage payments, and more.
- Since 2012, Careem has enabled earnings for over 2.5 million Captains, simplified the lives of more than 70 million customers, and built a platform where the region’s best talent and entrepreneurs thrive.
- We operate in 70+ cities across 10 countries, from Morocco to Pakistan.
What You'll Lead
- Set the Agency GTM Strategy for the Region: Develop and own the UAE, KSA and Egypt GTM strategy across the Big 6 holding groups.
- Own and evangelize Careem Ads' value proposition equip agencies with the narrative, data, and proof points to pitch Careem Ads confidently to clients.
- Manage strategic relationships with agency leadership and own a defined agency revenue pipeline target.
- Lead & Mentor the Agency Partnerships Function: Manage and develop a growing team of Agency Partner Managers.
- Drive excellence in pipeline planning, forecasting, relationship mapping, and quarterly business reviews (QBRs).
- Establish the operating rhythm, success metrics, and governance for the function.
- Drive Enterprise Level Revenue Growth: Influence Careem Ads' revenue plan for non endemic businesses by scaling agency led buying.
- Deliver revenue directly across your agency portfolio and identify untapped growth opportunities.
- Contribute to shaping our scalable sales enablement material and run agency roadshows.
- Shape Product + Market Fit: Lead strategic feedback to Product, Measurement, Creative Ops, and Finance.
- Drive agency demand for new innovation and beta pilots.
- Be a Foundational Builder: Act as a core member of the founding team building Careem Ads' infrastructure, playbooks, brand narrative, and GTM.
Qualifications
- 12 15+ years in media sales, digital advertising, or agency partnerships (across tech), with a proven track record of building and scaling agency ecosystems and exceeding revenue targets.
- Strong analytical skills comfortable using data and tools (Excel/BI) to build forecasts and defend commercial plans.
- Working knowledge of the competitive media landscape particularly digital (Meta, Google, TikTok, Snap, Amazon) and retail media.
- Executive presence: capable of influencing senior stakeholders including C suite across agencies and large advertisers.
- Fluency in English and Arabic.
- Entrepreneurial, strategic thinker comfortable in ambiguous, 0 to 1 environments.
- Experience with non endemic categories & brand advertising ecosystems (preferred).
- Experience integrating AI tools into workflows (forecasting, reporting, campaign operations) to drive efficiency gains (preferred).
- Experience building or scaling a partnership function from scratch, not just operating within an existing one (preferred).
Why This Role Matters
- You will architect the agency ecosystem for Careem Ads, shaping the operating model as the business scales across a multi market region.
- Your impact will be measurable and tied directly to Careem Ads' revenue growth.
What we’ll provide you
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year.
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
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