Associate Director Commercial - Snacking & Convenience
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Key skills for this role
About the Role
SADAFCO in Riyadh is seeking an Associate Director Commercial to lead the commercial agenda for the Snacking & Convenience Business Unit. The role involves translating BU strategy into channel plans, driving trade investment effectiveness, and partnering with Sales, Marketing, Supply Chain, and Finance.
Key Skills for This Role
Responsibilities
- Lead the development and execution of the commercial agenda for the Snacking & Convenience Business Unit
- Translate BU strategy into annual and mid term commercial plans across channels
- Track performance vs targets and implement corrective actions
- Ensure all investments are linked to clear ROI and performance outcomes
- Drive execution excellence and in market delivery
- Partner with Sales, Marketing, Supply Chain, and Finance to ensure aligned execution
Requirements
- Bachelor degree in Business Administration, Marketing or related fields (Master degree is a plus)
- 8 12 years of experience in FMCG, with strong exposure to Trade Marketing, Channel Management, or Commercial Planning
- Solid experience across key channels (Modern Trade, Traditional Trade, Wholesale, E commerce, Convenience)
- Good understanding of distribution, in store execution, and customer dynamics
- Experience in trade marketing campaigns, visibility materials, planograms, and budget management
- Demonstrated ability to manage and develop a team
- Strong cross functional collaboration experience (Sales, Marketing, Supply Chain, Finance)
- Fluent in Arabic & English
Full Job Posting
Purpose of the Job
- Lead the development and execution of the commercial agenda for the Snacking & Convenience Business Unit, translating the BU strategy into actionable channel plans that deliver sustainable revenue growth, margin improvement, and in market excellence.
Key Accountabilities
- Translate BU strategy into annual and mid term commercial plans across channels
- Track performance vs targets and implement corrective actions
- Ensure all investments are linked to clear ROI and performance outcomes
- Drive execution excellence and in market delivery
- Partner with Sales, Marketing, Supply Chain, and Finance to ensure aligned execution
Job Requirements
- Bachelor degree in Business Administration, Marketing or related fields (Master degree is a plus)
- 8 12 years of experience in FMCG, with strong exposure to Trade Marketing, Channel Management, or Commercial Planning
- Solid experience across key channels (Modern Trade, Traditional Trade, Wholesale, E commerce, Convenience)
- Good understanding of distribution, in store execution, and customer dynamics
- Experience in trade marketing campaigns, visibility materials, planograms, and budget management
- Demonstrated ability to manage and develop a team
- Strong cross functional collaboration experience (Sales, Marketing, Supply Chain, Finance)
- Fluent in Arabic & English
Job Competencies
- Strong commercial acumen
- Strategic thinking and planning
- Data driven decision making
- Execution excellence
- Stakeholder management and influencing
- Ownership and accountability
- Leadership and team development
- Agility and problem solving
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