Associate Director - Commercial
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Key skills for this role
About the Role
Botanica, a subsidiary of Red Sea Global, seeks an Associate Director of Commercial to lead revenue growth, business development, and sales for horticulture and landscaping services.
Key Skills for This Role
Responsibilities
- Identify and develop new business opportunities across landscaping, plant maintenance, nursery operations, indoor plants, soil products, and floral services
- Build and manage relationships with corporate clients, developers, hotels, malls, government entities, event planners, florists, and retail partners
- Lead proposal development, commercial negotiations, and contract execution
- Establish strategic partnerships and distribution channels to support business growth
- Develop and execute sales strategies to achieve revenue and profitability targets
- Oversee pricing strategies, quotations, and commercial terms
- Monitor sales performance, pipeline management, and forecasting
- Manage key accounts and maintain strong client relationships
- Develop and implement marketing strategies aligned with business objectives
- Strengthen brand positioning and market presence
- Conduct market research, competitor analysis, and industry trend assessments
- Build, lead, and mentor a high performing commercial team
Requirements
- Bachelor's degree in Business Administration, Marketing, Agriculture, Horticulture, or related field
- MBA or Master's degree preferred
- 10–15 years of experience in commercial, sales, business development, or related leadership roles
- Minimum 5 years of experience in a senior management position
- Experience within landscaping, horticulture, agriculture, nursery operations, or related industry is highly preferred
- Proven track record of driving revenue growth and managing strategic client relationships
- Strong experience in contract management, tendering, and commercial negotiations
- Experience working with large scale projects, B2B clients, and government entities
Full Job Posting
About the Role
- Botanica is seeking an experienced and commercially driven Associate Director – Commercial to lead revenue growth, business development, sales, marketing, and strategic partnerships across our diverse horticulture and landscaping business.
- This role will play a critical part in scaling the business, strengthening market presence, and driving sustainable profitability across landscaping, nursery operations, plant maintenance, soil products, indoor plants, and floral services.
Business Development & Growth
- Identify and develop new business opportunities across landscaping, plant maintenance, nursery operations, indoor plants, soil products, and floral services.
- Build and manage relationships with corporate clients, developers, hotels, malls, government entities, event planners, florists, and retail partners.
- Lead proposal development, commercial negotiations, and contract execution.
- Establish strategic partnerships and distribution channels to support business growth.
Sales & Revenue Management
- Develop and execute sales strategies to achieve revenue and profitability targets.
- Oversee pricing strategies, quotations, and commercial terms.
- Monitor sales performance, pipeline management, and forecasting.
- Manage key accounts and maintain strong client relationships.
- Drive customer satisfaction and repeat business.
Marketing & Brand Development
- Develop and implement marketing strategies aligned with business objectives.
- Strengthen brand positioning and market presence.
- Lead digital marketing initiatives, social media campaigns, and promotional activities.
- Support product launches and seasonal campaigns.
Commercial Strategy & Planning
- Develop and implement the overall commercial strategy.
- Conduct market research, competitor analysis, and industry trend assessments.
- Identify new products, services, and market opportunities.
- Support budgeting, revenue planning, and profitability analysis.
- Establish and monitor commercial KPIs and performance metrics.
Leadership & Collaboration
- Build, lead, and mentor a high performing commercial team.
- Collaborate closely with Operations, Procurement, Finance, HR, and Production teams.
- Drive process improvements and commercial best practices.
- Represent Botanica at client meetings, exhibitions, and industry events.
Qualifications & Experience
- Bachelor's degree in Business Administration, Marketing, Agriculture, Horticulture, or a related field.
- MBA or Master's degree preferred.
- 10–15 years of experience in commercial, sales, business development, or related leadership roles.
- Minimum 5 years of experience in a senior management position.
- Experience within landscaping, horticulture, agriculture, nursery operations, or a related industry is highly preferred.
- Proven track record of driving revenue growth and managing strategic client relationships.
- Strong experience in contract management, tendering, and commercial negotiations.
- Experience working with large scale projects, B2B clients, and government entities.
Key Skills
- Business Development & Commercial Strategy
- Sales Leadership & Revenue Growth
- Contract Negotiation & Pricing Strategy
- Strategic Planning & Market Analysis
- Financial Acumen & Performance Management
- Stakeholder Management & Relationship Building
- Team Leadership & Talent Development
- Excellent Communication & Presentation Skills
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