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naukri

Associate Brand Manager COPD

MSD
Riyadh, KSA
Mid
Field
2 weeks ago
Brand ManagementBrand StrategyCustomer EngagementCross Functional TeamworkData AnalysisDigital Marketing
Free

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Job Description

  • The Associate Brand & Customer Manager role represents a unique opportunity to make a meaningful impact for patients.
  • The role is responsible for leading and coordinating efforts on the launch of our new brand in the COPD space.
  • You will play a critical part within the Pharmaceutical Business Unit in Saudi Arabia, ensuring launch excellence and driving high quality execution of brand strategies.

Key Responsibilities

  • Brand Planning & Execution: Contribute to the development of local brand strategies; own and drive execution of brand plans end to end.
  • Strategic Impact: Actively lead brand planning cycles; own specific components of the brand plan with clear accountability.
  • Promotional & Customer Engagement Excellence: Lead development and localization of promotional and non promotional materials; drive impactful customer engagement initiatives.
  • Sales Force Enablement: Own readiness and effectiveness of sales enablement tools; lead training initiatives; act as go to brand expert.
  • Cross Functional Leadership: Lead coordination across Medical, Market Access, Policy, Regulatory, Supply Chain, and Sales teams.
  • Market & Business Insights: Analyze market trends, customer insights, and competitive dynamics; monitor brand performance and recommend actions.
  • Financial & Operational Management: Own tracking of brand KPIs, performance, and budget utilization; support forecasting.
  • Personal Development: Continuously upgrade technical knowledge and skills; write EDP with guidance.
  • Compliance: Ensure strict adherence to pharma marketing compliance, ethical codes, and internal SOPs.

Skills and Qualifications Required

  • Bachelor's degree in Pharmacy, Marketing, Business, or Life Sciences.
  • 2 4 years of experience in the pharmaceutical industry (Sales, Marketing, or related roles).
  • Ownership and Accountability: Takes full accountability for delivering business outcomes.
  • Execution Excellence: Strong ability to drive high quality execution under timelines.
  • Strategic Thinking: Ability to link insights with brand strategy and execution.
  • Leadership Potential: Demonstrates initiative and ability to lead projects and influence stakeholders.
  • Collaboration: Works effectively across functions while driving alignment and outcomes through clear and strong communication skills.
  • Experience working with Pulmonologists is a plus.
  • Saudi nationality required.
  • Travel required across the Kingdom.
  • Strong compliance mindset and adherence to company policies.

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