Associate Brand Manager – COPD
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Key skills for this role
About the Role
MSD Gulf is seeking an Associate Brand & Customer Manager to lead the launch of a new brand in the COPD space in Saudi Arabia. The role involves brand planning, execution, sales force enablement, cross-functional leadership, and market analysis.
Key Skills for This Role
Responsibilities
- Contribute to the development of local brand strategies based on market insights, customer needs, and business priorities
- Own and drive execution of brand plans end to end, ensuring timely, high quality, and compliant delivery
- Translate strategic priorities into clear, actionable initiatives tailored to the Saudi market
- Actively lead brand planning cycles, bringing insights, recommendations, and execution perspectives
- Own specific components of the brand plan (e.g., campaigns, channels, customer segments) with clear accountability
- Develop plans through data driven insights and field feedback to strengthen impact
- Lead the development and localization of promotional and non promotional materials aligned with brand strategy
- Ensure consistent, high quality communication of the brand value proposition across all customer touchpoints
- Drive impactful customer engagement initiatives to support brand growth and differentiation
- Own the readiness and effectiveness of sales enablement tools and materials for assigned brands
- Lead training initiatives to ensure field teams are equipped to execute with confidence and consistency
- Act as a go to brand expert for the sales team, providing guidance and clarity on execution
Requirements
- Bachelor's degree in Pharmacy, Marketing, Business, or Life Sciences
- 2–4 years of experience in the pharmaceutical industry (Sales, Marketing, or related roles)
- Ownership and accountability for delivering business outcomes
- Strong ability to drive high quality execution under timelines
- Ability to link insights with brand strategy and execution
- Demonstrates initiative and ability to lead projects and influence stakeholders
- Works effectively across functions while driving alignment and outcomes through clear communication
- Saudi nationality required
- Travel required across the Kingdom
- Strong compliance mindset and adherence to company policies
Full Job Posting
Job Description
- The Associate Brand & Customer Manager role represents a unique opportunity to make a meaningful impact for patients.
- The role is responsible for leading and coordinating efforts on the launch of our new brand in the COPD space.
- You will play a critical part within the Pharmaceutical Business Unit in Saudi Arabia, ensuring launch excellence and driving high quality execution of brand strategies.
Key Responsibilities
- Brand Planning & Execution: Contribute to the development of local brand strategies based on market insights, customer needs, and business priorities.
- Own and drive execution of brand plans end to end, ensuring timely, high quality, and compliant delivery.
- Translate strategic priorities into clear, actionable initiatives tailored to the Saudi market.
- Strategic Impact: Actively lead brand planning cycles, bringing insights, recommendations, and execution perspectives.
- Own specific components of the brand plan (e.g., campaigns, channels, customer segments) with clear accountability.
- Develop plans through data driven insights and field feedback to strengthen impact.
- Promotional & Customer Engagement Excellence: Lead the development and localization of promotional and non promotional materials aligned with brand strategy.
- Ensure consistent, high quality communication of the brand value proposition across all customer touchpoints.
- Drive impactful customer engagement initiatives to support brand growth and differentiation.
- Sales Force Enablement: Own the readiness and effectiveness of sales enablement tools and materials for assigned brands.
- Lead training initiatives to ensure field teams are equipped to execute with confidence and consistency.
- Act as a go to brand expert for the sales team, providing guidance and clarity on execution.
Skills and Qualifications Required
- Bachelor's degree in Pharmacy, Marketing, Business, or Life Sciences.
- 2–4 years of experience in the pharmaceutical industry (Sales, Marketing, or related roles).
- Ownership and Accountability: Takes full accountability for delivering business outcomes.
- Execution Excellence: Strong ability to drive high quality execution under timelines.
- Strategic Thinking: Ability to link insights with brand strategy and execution.
- Leadership Potential: Demonstrates initiative and ability to lead projects and influence stakeholders.
- Collaboration: Works effectively across functions while driving alignment and outcomes through clear and strong communication skills.
- Experience working with Pulmonologists is a plus.
- Saudi nationality required.
- Travel required across the Kingdom.
- Strong compliance mindset and adherence to company policies.
Required Skills
- Brand Management
- Brand Strategy
- Cross Functional Teamwork
- Customer Engagement
- Data Analysis
- Digital Marketing
- Healthcare Marketing
- Market Analysis
- Project Management
- Stakeholder Engagement
- Strategic Planning
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