Brand & Customer Manager, Gulf
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Key skills for this role
About the Role
MSD Gulf is seeking a Brand & Customer Manager to drive the launch and growth of a new COPD brand across the Gulf region. The role involves shaping brand strategy, enabling field teams, and ensuring cross-functional coordination.
Key Skills for This Role
Responsibilities
- Contribute to the development of regional brand strategy based on market insights, customer needs, and business priorities
- Lead the execution of brand plans end to end, ensuring timely, high quality, and compliant delivery
- Translate strategic priorities into actionable initiatives tailored to Gulf market dynamics
- Lead brand planning cycles, bringing insights, recommendations, and execution perspectives
- Own key components of the brand plan, including campaigns, channels, and customer segments
- Use data, field feedback, and market understanding to continuously strengthen brand impact
- Lead the development and localization of promotional and non promotional materials aligned with brand strategy and regional requirements
- Ensure consistent, high quality communication of the brand value proposition across all customer touchpoints
- Drive customer engagement initiatives that support brand growth and differentiation across the Gulf
- Own the readiness and effectiveness of sales enablement tools and materials for the brand across the Gulf
- Lead training initiatives to ensure field teams are equipped to execute with confidence and consistency
- Serve as a trusted brand expert for the sales team, providing guidance and clarity on execution
Requirements
- Bachelor’s degree in any relevant field (Pharmacy, Business, or related discipline)
- Minimum 5 7 years of experience in the pharmaceutical industry
- Proven experience in marketing and/or brand management with responsibility for both strategy and execution
- Experience in COPD is a plus
- Experience in people management is a plus
- Direct experience working in the Gulf pharmaceutical market
- Strong analytical skills, with the ability to translate data and insights into effective strategies and actions
- Excellent communication and presentation skills, with the ability to influence and align diverse stakeholders
- Demonstrated ability to lead cross functional teams and drive results in a matrix environment
Full Job Posting
Job Description
- Brand & Customer Manager, Gulf
- The Brand & Customer Manager, Gulf plays a key role in driving the launch and growth of our new COPD brand across the Gulf region.
- This role is responsible for shaping and executing brand strategy, enabling strong field team performance, and ensuring effective cross functional coordination to deliver business objectives and enhance customer engagement.
- You will work closely with regional and local stakeholders to translate strategy into action, maximize brand performance, and support high quality execution across markets.
Key Responsibilities
- Brand Strategy & Execution: Contribute to the development of regional brand strategy based on market insights, customer needs, and business priorities.
- Lead the execution of brand plans end to end, ensuring timely, high quality, and compliant delivery.
- Translate strategic priorities into actionable initiatives tailored to Gulf market dynamics.
- Strategic Leadership: Lead brand planning cycles, bringing insights, recommendations, and execution perspectives.
- Own key components of the brand plan, including campaigns, channels, and customer segments.
- Use data, field feedback, and market understanding to continuously strengthen brand impact.
- Customer Engagement & Promotions: Lead the development and localization of promotional and non promotional materials aligned with brand strategy and regional requirements.
- Ensure consistent, high quality communication of the brand value proposition across all customer touchpoints.
- Drive customer engagement initiatives that support brand growth and differentiation across the Gulf.
- Sales Force Enablement: Own the readiness and effectiveness of sales enablement tools and materials for the brand across the Gulf.
- Lead training initiatives to ensure field teams are equipped to execute with confidence and consistency.
- Serve as a trusted brand expert for the sales team, providing guidance and clarity on execution.
Required Skills and Qualifications
- Bachelor’s degree in any relevant field (Pharmacy, Business, or related discipline).
- Minimum 5 7 years of experience in the pharmaceutical industry.
- Proven experience in marketing and/or brand management with responsibility for both strategy and execution.
- Experience in COPD is a plus
- Experience in people management is a plus
- Direct experience working in the Gulf pharmaceutical market.
- Strong analytical skills, with the ability to translate data and insights into effective strategies and actions.
- Excellent communication and presentation skills, with the ability to influence and align diverse stakeholders.
- Demonstrated ability to lead cross functional teams and drive results in a matrix environment.
Additional Information
- Location: UAE, Dubai
- Employee Status: Regular
- Relocation: No relocation
- VISA Sponsorship: Yes
- Travel Requirements: No Travel Required
- Flexible Work Arrangements: Hybrid
- Shift: Not Indicated
- Valid Driving License: No
- Hazardous Material(s): n/a
- Job Posting End Date: 07/14/2026
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