Brand & Customer Manager KSA - CVM
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Key skills for this role
About the Role
MSD Gulf seeks a Brand & Customer Manager to lead the Cardiometabolic portfolio in Saudi Arabia, focusing on the launch of a new PCSK9 inhibitor. The role involves brand strategy, launch excellence, cross-functional coordination, and stakeholder engagement.
Key Skills for This Role
Responsibilities
- Drive launch excellence by developing and executing a comprehensive launch plan
- Develop and implement robust brand plans in collaboration with the Cross Functional Team
- Analyze market trends, competitive dynamics, and customer insights to inform strategic decisions
- Lead the development of integrated communication strategy including digital, print, and in person
- Develop strong relationships with Key Opinion Leaders and Healthcare Professionals
- Manage brand budgets and ensure cost effective use of resources
- Monitor sales data, CRM outputs, and marketing KPIs to assess effectiveness
- Ensure strict adherence to pharma marketing compliance and ethical codes
Requirements
- Bachelor's degree in Pharmacy, Life Sciences, or Business
- Minimum 5 years experience in the pharmaceutical industry
- At least 2 years of marketing experience
- Saudi nationality required
- Proficiency in English required
- Previous experience in Cardiometabolic area and/or launch experience in KSA preferred
Full Job Posting
Job Description
- This role will be based in Riyadh.
- The Brand & Customer Manager role represents a unique opportunity to make a meaningful impact for patients in Saudi Arabia.
- The role is responsible for leading and coordinating efforts across the Cardiometabolic portfolio, with main focus on the launch of our new PCSK9 inhibitor.
Key Responsibilities
- Drive launch excellence by developing and executing a comprehensive launch plan, including product positioning, pre launch activities, patient journey mapping, and insights generation.
- Develop and implement robust brand plans in collaboration with the CFT, including positioning, segmentation, and messaging strategies.
- Lead brand planning and forecasting in coordination with relevant stakeholders.
- Analyze market trends, competitive dynamics, and customer insights to inform strategic decisions and identify growth opportunities.
- Identify and monitor competitors, market conditions, and industry changes that may impact sales.
- Partner with Market Access and other stakeholders to unlock opportunities and support optimal patient access.
- Identify high potential accounts and map key stakeholders and patient pathways.
- Lead the development of integrated communication strategy (digital, print, in person), including promotional materials and multi channel campaigns.
- Coordinate with medical, regulatory, and legal departments for approval processes.
- Develop and support the implementation of effective brand launch and portfolio selling strategies.
- Develop strong relationships and partner with key opinion leaders (KOLs) and healthcare professionals (HCPs).
- Partner closely with the CFT to align on strategic objectives and monitor implementation.
Skills And Qualifications Required
- Strong business acumen and analytical skills
- Self driven, with the ability to work autonomously and deliver results
- Strong leadership, communication, and cross functional collaboration skills
- Ability to influence without authority
- Excellent organizational and prioritization skills
- Strong customer and stakeholder management skills
- Bachelor's degree in a relevant field (Pharmacy, Life Sciences, or Business)
- Minimum 5 years experience in the pharmaceutical industry
- At least 2 years of marketing experience required
- Saudi nationality required
- Previous experience in the Cardiometabolic area and/or launch experience in KSA is preferred
- Proficiency in English required
Required Skills
- Adaptability
- Brand Strategy
- Cardiology
- Communication
- Cross Functional Collaboration
- Marketing
- Marketing Data Analysis
- Marketing Strategy Implementation
- Project Management
- Stakeholder Engagement
- Strategic Planning
- Strategic Thinking
Additional Information
- Employee Status: Regular
- Relocation: VISA Sponsorship
- Travel Requirements: Not specified
- Flexible Work Arrangements: Not Applicable
- Job Posting End Date: 07/28/2026
- Requisition ID: R391773
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