Assistant Vice President - Gaming Marketing
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Key skills for this role
About the Role
Wynn Al Marjan Island is hiring an Assistant Vice President of Gaming Marketing to drive revenue through VIP acquisition, player retention, and marketing programs. The role oversees Player Development teams and ensures compliance.
Key Skills for This Role
Responsibilities
- Drive revenue performance through targeted marketing strategies, VIP acquisition, and player retention
- Develop and execute business plans to grow gaming revenue across segments
- Oversee Player Development teams, ensuring high performance culture and accountability
- Design and refine marketing programs, events, and promotions to drive visitation and spend
- Partner with cross functional teams to support integrated guest experiences
- Ensure compliance with regulatory, audit, and internal control standards
- Oversee budget planning, reinvestment controls, and expense management
Requirements
- Experience in gaming marketing with focus on VIP and player development
- Proven ability to drive revenue growth and manage KPIs
- Strong leadership and team management skills
- Knowledge of regulatory compliance in gaming
Full Job Posting
Revenue Generation & Strategic Growth
- Drive revenue performance through targeted marketing strategies, VIP acquisition, player retention, and optimized promotional programs.
- Develop and execute business plans that grow gaming revenue across international, regional, and premium segments.
- Identify high value markets and segments, deploying acquisition strategies that maximize return on investment.
- Monitor KPIs (theoretical win, trip frequency, ADT, yield per segment) and adjust strategies to ensure continual growth.
- Lead commercial initiatives that support the property's annual revenue goals and long term strategic positioning.
VIP & Player Development Leadership
- Oversee Player Development teams, ensuring high performance culture, coaching, and accountability for revenue outcomes.
- Strengthen relationships with VIP players, agents, and strategic partners to expand market reach and repeat visit frequency.
- Introduce innovative host engagement strategies, data driven portfolio management, and personalized guest experiences.
- Ensure consistent execution of service standards for premium and VIP clientele.
Marketing Strategy & Program Execution
- Design and refine marketing programs, events, and promotions that drive visitation, gaming spend, and loyalty.
- Ensure all marketing initiatives align with brand standards and deliver measurable financial impact.
- Monitor competitor activities and global market trends to maintain a leading edge marketing strategy.
- Work closely with analytics teams to optimize segmentation, offer distribution, reinvestment, and forecast accuracy.
Stakeholder & Cross Functional Collaboration
- Partner with Gaming Operations, Hospitality, Finance, Digital, and F&B to support integrated guest experiences.
- Represent Gaming Marketing in executive meetings, supporting data driven decisions and operational alignment.
- Strengthen relationships with travel partners, agents, and key external stakeholders to grow premium business.
Operational Excellence
- Ensure compliance with all regulatory, audit, and internal control standards.
- Oversee budget planning, reinvestment controls, and expense management to maximize profitability.
- Streamline processes and systems to enhance team efficiency, data accuracy, and service delivery.
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