Assistant Product Marketing Manager
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Key skills for this role
About the Role
KAYALI seeks an Assistant Product Marketing Manager to lead end-to-end product marketing strategy for fragrance and future categories. The role involves product lifecycle management, assortment planning, pricing, launch strategy, and cross-functional collaboration.
Key Skills for This Role
Responsibilities
- Lead the global product marketing strategy across fragrance and future category expansions
- Develop and manage the product roadmap in partnership with Product Development and leadership teams
- Identify whitespace opportunities, category expansion opportunities, and consumer led innovation opportunities
- Evaluate portfolio performance and recommend actions to optimize productivity, profitability, and growth
- Build business cases and commercial rationale for new product initiatives
- Manage the product lifecycle from concept through launch and post launch analysis
- Develop global assortment strategies across core, seasonal, limited edition, and innovation launches
- Define pricing strategies and price architecture across product categories, sizes, formats, and collections
- Translate consumer insights, social listening, and market research into actionable product recommendations
- Develop product positioning frameworks and messaging strategies for all launches
- Lead the development of comprehensive global launch strategies
- Monitor product performance against revenue, profitability, and market share targets
Requirements
- 7+ years of experience in Product Marketing, Product Management, Category Management, Brand Marketing, or Commercial Strategy within beauty, fragrance, luxury, or consumer goods
- Strong understanding of product lifecycle management and commercialization
- Experience developing pricing strategies and assortment architectures
- Proven track record of leading successful product launches
- Strong analytical skills with experience translating data into business recommendations
- Experience working cross functionally within global organizations
- Strong presentation and stakeholder management skills
- Experience using consumer insights and market intelligence to drive product decisions
- Advanced proficiency in Excel, PowerPoint, and business analytics tools
Full Job Posting
Who We Are
- Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan.
- Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents.
- Each luxurious fragrance is an ode to true craftsmanship and tells a special story.
Summary
- The Product Marketing Manager will lead the end to end product marketing strategy across the KAYALI portfolio, managing the lifecycle of products from concept and assortment planning through to launch execution and post launch performance optimization.
- Working cross functionally with Product Development, Commercial, Creative, Sales & Education, Demand Planning, and Global Brand Marketing teams.
- The ideal candidate combines strategic thinking, commercial acumen, consumer obsession, and a deep understanding of the global beauty and fragrance landscape.
Essential Duties and Responsibilities
- Lead the global product marketing strategy across fragrance and future category expansions.
- Develop and manage the product roadmap in partnership with Product Development and leadership teams.
- Identify whitespace opportunities, category expansion opportunities, and consumer led innovation opportunities.
- Evaluate portfolio performance and recommend actions to optimize productivity, profitability, and growth.
- Build business cases and commercial rationale for new product initiatives.
- Manage the product lifecycle from concept through launch and post launch analysis.
- Develop global assortment strategies across core, seasonal, limited edition, and innovation launches.
- Define pricing strategies and price architecture across product categories, sizes, formats, and collections.
- Translate consumer insights, social listening, and market research into actionable product recommendations.
- Develop product positioning frameworks and messaging strategies for all launches.
- Lead the development of comprehensive global launch strategies.
- Monitor product performance against revenue, profitability, and market share targets.
Requirements
- 7+ years of experience in Product Marketing, Product Management, Category Management, Brand Marketing, or Commercial Strategy within beauty, fragrance, luxury, or consumer goods.
- Strong understanding of product lifecycle management and commercialization.
- Experience developing pricing strategies and assortment architectures.
- Proven track record of leading successful product launches.
- Strong analytical skills with experience translating data into business recommendations.
- Experience working cross functionally within global organizations.
- Strong presentation and stakeholder management skills.
- Experience using consumer insights and market intelligence to drive product decisions.
- Advanced proficiency in Excel, PowerPoint, and business analytics tools.
Benefits
- Premium Medical/Dental/Vision coverage
- Find Your Magic Days
- Volunteer Day
- Professional Development Days
- Birthday leave
- Employee discounts Kayali products
- Product gifting
- Egg Freezing Benefits
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