Assistant Marketing Manager
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Key skills for this role
About the Role
Our client, a multinational automobile company, seeks an Assistant Manager - Marketing based in Dubai to develop and execute marketing strategies for the Middle East and North African markets.
Key Skills for This Role
Responsibilities
- Develop and execute comprehensive marketing plans to support brand initiatives, sales and launches
- Analyse market trends, competitor activity, and customer insights to identify opportunities
- Set and manage marketing budgets and KPIs
- Develop messaging and positioning for different vehicle segments and verticals
- Oversee brand guidelines of media assets created internally and by regional distributors
- Lead integrated campaigns across digital, print, social media, outdoor, and event marketing
- Oversee website, SEO/SEM, management of MENA social media platforms, content calendar
- Implement lead generation and CRM nurturing campaigns (email marketing, retargeting)
- Plan & organize events like auto / boat shows, new model launches, and customer engagement programs
Requirements
- Post Graduate in Marketing from a reputable university
- Proven ability to lead multi channel marketing campaigns and manage budgets
- Data driven mindset and strong understanding of digital marketing tools and analytics
- Excellent communication, leadership, and project management skills
- Passion for the automotive industry and emerging mobility trends
- Computer literate (MS Word, Excel, Power Point, BI)
- High level skills desired for using Excel & preparing PowerPoint presentations
- Pleasing personality and attitude to respect & communicate with seniors of different nationalities
- Self motivated, proactive and hard working
- Should not have restrictions to travel
Full Job Posting
Overview
- Our client, a multinational automobile company is urgently looking for an Assistant Manager Marketing to be based in Dubai.
- Reporting to Manager– Business Development & Marketing.
- We are looking for a motivated Assistant Manager Marketing to join the dynamic brand and our growing team supporting Middle East and North African markets.
Key Responsibilities
- Develop and execute comprehensive marketing plans to support brand initiatives, sales and launches.
- Analyse market trends, competitor activity, and customer insights to identify opportunities.
- Set and manage marketing budgets and KPIs.
- Develop messaging and positioning for different vehicle segments and verticals.
- Oversee brand guidelines of media assets created internally and by regional distributors.
- Lead integrated campaigns across digital, print, social media, outdoor, and event marketing.
- Oversee website, SEO/SEM, management of MENA social media platforms, content calendar.
- Implement lead generation and CRM nurturing campaigns (email marketing, retargeting).
- Plan & organize events like auto / boat shows, new model launches, and customer engagement programs.
Requirements
- Required skills: Marketing Strategy, Brand Management, Consumer Behavior, Market Research, Digital Marketing, Media Buying, Events.
- Education: Post Graduate in Marketing from a reputable university.
- Proven ability to lead multi channel marketing campaigns and manage budgets.
- Data driven mindset and strong understanding of digital marketing tools and analytics.
- Excellent communication, leadership, and project management skills.
- Passion for the automotive industry and emerging mobility trends (EVs, connected vehicles, etc.).
- Computer literate (MS Word, Excel, Power Point, BI).
- High level skills desired for using Excel & preparing PowerPoint presentations.
- Pleasing personality and attitude to respect & communicate with seniors of different nationalities.
- Self motivated, proactive and hard working.
- Should not have restrictions to travel.
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