Assistant Manager - Brand & Product Development
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Key skills for this role
About the Role
Americana Restaurants seeks an Assistant Manager to support Hardees brand and product development in the region. The role involves managing new product development, brand calendar, and cross-functional coordination.
Key Skills for This Role
Responsibilities
- Support the full NPD process from concept to launch, including briefing, development, and execution
- Coordinate with internal teams and external partners to track timelines and deliverables
- Support development and updating of annual brand calendar
- Support development of campaign briefs, key visuals, and communication guidelines
- Act as key point of contact between marketing, operations, supply, and external partners
Requirements
- Bachelor's degree in Marketing, Business, or related field
- 3 5 years of experience in marketing, brand management, or product development (F&B/QSR is a plus)
- Strong project management and organizational skills
- Ability to manage multiple projects in a fast paced environment
- Strong communication and stakeholder management skills
Full Job Posting
Role Overview
- We are looking for a proactive and detail oriented Assistant Manager to support the Hardees Brand and Product Development function for region.
- The role will work closely with cross functional teams to drive NPD, manage brand calendar, and ensure consistent communication.
1. New Product Development (NPD)
- Support the full NPD process from concept to launch.
- Coordinate with internal teams and external partners.
- Track timelines, milestones, and deliverables.
- Assist in product positioning, naming, and concept development.
- Consolidate information from markets and ensure alignment.
2. Brand Calendar Management
- Support development and updating of annual brand calendar.
- Ensure alignment between product launches, key occasions, and brand priorities.
- Coordinate with regional and local teams.
- Monitor progress and proactively flag risks or delays.
3. Brand Communication
- Support development of campaign briefs, key visuals, and communication guidelines.
- Support production process for communication.
- Ensure consistency in brand tone, messaging, and visual identity.
- Work with creative agencies and internal stakeholders.
- Review and align on communication assets before rollout.
4. Cross functional Coordination
- Act as key point of contact between marketing, operations, supply, and external partners.
- Ensure clear and timely communication across stakeholders.
- Support alignment meetings, follow ups, and reporting.
5. Performance Tracking & Reporting
- Support post launch evaluations and campaign recaps.
- Track key metrics and gather insights.
- Consolidate learnings and share recommendations.
Requirements
- Bachelor's degree in Marketing, Business, or related field.
- 3–5 years of experience in marketing, brand management, or product development (F&B/QSR is a plus).
- Strong project management and organizational skills.
- Ability to manage multiple projects in a fast paced environment.
- Strong communication and stakeholder management skills.
- Creative thinking with attention to detail.
- Experience working with agencies is a plus.
What We’re Looking For
- Someone hands on and proactive.
- Strong ownership mindset with ability to work independently.
- Balance between creativity and structure.
- Comfortable working across multiple markets and cultures.
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