Area Sales Manager - Modern Trade
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Key skills for this role
Role Overview
Lead the field sales team across the assigned region and drive sales growth, Modern Trade execution, customer relationships, route-to-market effectiveness, merchandising standards, and in-store execution.
The role is responsible for regional sales targets, team development, commercial plans, promotions, seasonal campaigns, and brand guidelines across key retail outlets.
Key Skills for This Role
Full Job Posting
Role Overview
Lead the field sales team across the assigned region and drive sales growth, Modern Trade execution, customer relationships, route-to-market effectiveness, merchandising standards, and in-store execution.
The role is responsible for regional sales targets, team development, commercial plans, promotions, seasonal campaigns, and brand guidelines across key retail outlets.
Compensation
- Salary is AED 18,000–20,000 per month plus commission.
Employment and Location
- This is a full-time, on-site, field-based role based in Riyadh or Jeddah, Saudi Arabia.
- The role involves extensive travel within the assigned region.
Candidate Requirements
- At least five years of sales experience, including team leadership.
- Strong experience in FMCG, food, beverage, confectionery, or consumer goods.
- Proven Modern Trade, key account, field sales, and merchandising experience.
- Experience achieving sales targets across multiple outlets.
- Saudi Arabia market experience is highly desirable.
- Experience with a multinational company or established FMCG distributor is preferred.
- Strong leadership, coaching, negotiation, and commercial skills.
- Bachelor's degree in Business, Sales, Marketing, or a related field.
- Fluent Arabic and English are mandatory.
- Strong Excel, PowerPoint, and reporting skills.
- Willingness to travel extensively within the assigned region.
Key Responsibilities
- Own and deliver regional sales targets and KPIs.
- Lead, coach, and develop the field sales team.
- Manage Modern Trade and key-account relationships and outlet coverage.
- Drive in-store execution, including availability, visibility, planograms, and merchandising.
- Develop and optimize call plans and route-to-market strategies.
- Execute promotions, seasonal campaigns, and commercial initiatives.
- Monitor market trends, competitor activity, and customer feedback.
- Provide regular sales performance and market reports to management.
- Identify opportunities to improve sales productivity, service levels, and execution.
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