Arabic Marketing Specialist (Saudi National Only)
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
TGP International seeks an Arabic Marketing Specialist to lead client marketing projects, including strategy development, social media management, and campaign execution. The role requires 8+ years of marketing experience, fluency in Arabic and English, and deep understanding of hospitality marketing.
Key Skills for This Role
Responsibilities
- Develop marketing strategy including brand strategy, situational analysis, digital strategy, communications strategy, media mix, and budget
- Develop social media strategy including tone of voice, content pillars, key messaging, creative direction, channel strategy, and paid ad strategy
- Develop new restaurant launch strategy covering pre launch, launch, and post launch
- Work alongside Consumer Marketing Director and CMO/Partner to achieve project objectives
- Plan and execute all marketing activities, including social media, events, activations, and partnerships
- Oversee website development and coordinate with developer
- Manage photography and video shoots and create briefs
- Manage influencer negotiations
- Develop and recommend partnerships/collaborations aligned with brands
- Act as brand guardian for all customer touchpoints
- Write dual language copy in Arabic and English
- Track and measure overall efforts, delivering weekly and monthly reports
Requirements
- 8+ years of marketing experience
- Fluent in Arabic & English
- Based in Cairo or able to work full time from Cairo
- Deep understanding of hospitality marketing
- Outstanding knowledge across all marketing functions
- Commercial and budget experience
- BS/MS degree in marketing or a related field
- Knowledge of hospitality across the GCC
- Proven experience in digital marketing
- Experience working on B2C brands
Full Job Posting
About the Company
- TGP International is a hospitality consultancy based in London and Dubai, creating award winning F&B and retail brands.
- Clients include Dubai Expo 2020, Marriott, Hilton, Waldorf Astoria, Harrods, Sushi Samba, and others.
About the Role
- We require a Marketing Specialist to join our team to lead on client marketing projects.
Role
- Development of Marketing Strategy including brand strategy, situational analysis, digital strategy, communications strategy, media mix & buying plan, objectives and KPIs, project timeline, marketing budget.
- Development of Social Media Strategy including tone of voice, content pillars, key messaging, creative direction & development, channel strategy, paid ad strategy and budgeting, objectives and KPIs.
- Development of New Restaurant Launch Strategy including pre launch, launch and post launch strategy, execution planning and implementation, marketing calendar and activations, objectives and KPIs.
- Work alongside Consumer Marketing Director and CMO/Partner to achieve project objectives.
- Execution, implementation and delegation across multiple client projects.
- Plan and execute all marketing activities, including social media, events, activations, and partnerships.
- Oversight of website development and coordination with developer.
- Management of photography and video shoots and creation of briefs.
- Influencer management and negotiations.
- Develop and recommend partnerships/collaboration aligned with brands.
- Brand guardian of all customer touchpoints.
- Dual language copywriting in Arabic and English.
Requirements
- 8+ years of marketing experience.
- Fluent in Arabic & English.
- Based in Cairo or able to work full time from Cairo.
- Deep understanding of hospitality marketing.
- Outstanding knowledge across all marketing functions.
- Commercial and budget experience.
- BS/MS degree in marketing or a related field.
- Knowledge of hospitality across the GCC.
- Proven experience in digital marketing.
- Experience working on B2C brands.
Software
- Canva
- Microsoft Office
Benefits
- Five Day Work Week: Standard Monday to Friday schedule.
- Hybrid Work Arrangement: Three days in the office and two days working remotely.
- Incentive Plan: Company incentive scheme offering up to 10%.
- Annual Leave: 22 working days of paid annual leave.
- Remote Work Flexibility: One additional week per year to work remotely from your home country.
- Coaching & Mentoring: Structured professional development.
- Annual Company Gathering: A global team event.
- Employee Recognition Program.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at TGP International
Arabic Marketing Specialist (Saudi National Only)
Riyadh, KSA
TGP International seeks an Arabic Marketing Specialist to lead client marketing projects in hospitality. The role involves developing marketing and social media strategies, executing campaigns, and managing brand channel
Head Chef
Doha, QAT
TGP International is hiring a Head Chef for a Hawaiian street food franchise restaurant in Qatar. The role involves leading kitchen operations, overseeing food preparation, team supervision, inventory control, and ensuri
Social Media Executive, Riyadh, Saudi National Only
Riyadh, KSA
TGP International is hiring a Social Media Executive to lead social media content, planning, and management for client marketing projects in Riyadh. Requires fluency in Arabic and English, local market knowledge, and exp
Arabic Marketing Manager, Riyadh (Saudi National Only)
Riyadh, KSA
TGP International seeks an Arabic-speaking Marketing Manager to lead client marketing projects in F&B and retail. The role involves developing marketing strategies, managing social media, and overseeing brand campaigns.
Cook & Commis
Doha, QAT
TGP International is seeking enthusiastic Cooks and Commis Chefs to join their kitchen brigade, preparing Hawaiian-Asian street food. The role involves food preparation, cooking, and maintaining cleanliness. Candidates n
Chef de Partie
Doha, QAT
TGP International is seeking a skilled Chef de Partie to manage a specific kitchen station in a Hawaiian-Asian street food kitchen in Doha. The role involves overseeing mise en place, supervising junior staff, and ensuri
Kitchen Helper
Doha, QAT
TGP International is hiring a Kitchen Helper for a growing restaurant concept in Doha. This entry-level role involves basic food preparation, dishwashing, and maintaining kitchen cleanliness. Candidates should have a pos
Barista
Doha, QAT
TGP International is seeking a Barista to join their non-alcoholic bar team in Doha. The role involves preparing espresso-based coffees, mocktails, and specialty beverages while maintaining cleanliness and providing exce
Arabic Marketing Specialist (Saudi National Only)
Riyadh, KSA
Head Chef
Doha, QAT
Social Media Executive, Riyadh, Saudi National Only
Riyadh, KSA
Arabic Marketing Manager, Riyadh (Saudi National Only)
Riyadh, KSA
Cook & Commis
Doha, QAT
Chef de Partie
Doha, QAT
Kitchen Helper
Doha, QAT
Barista
Doha, QAT