Arabic Marketing Specialist (Saudi National Only)
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Key skills for this role
About the Role
TGP International seeks an Arabic Marketing Specialist to lead client marketing projects in hospitality. The role involves developing marketing and social media strategies, executing campaigns, and managing brand channels.
Key Skills for This Role
Responsibilities
- Develop marketing strategy including brand, digital, communications, media mix, and budget
- Develop social media strategy including tone of voice, content pillars, and paid ad strategy
- Develop new restaurant launch strategy covering pre launch, launch, and post launch
- Plan and execute all marketing activities including social media, events, and partnerships
- Oversee website development and coordinate with developers
- Manage photography and video shoots and create briefs
- Manage influencer relationships and negotiations
- Dual language copywriting in Arabic and English
- Oversee client brand channels and ensure brand consistency
- Track and measure efforts, delivering weekly and monthly reports
Requirements
- 8+ years of marketing experience
- Fluent in Arabic & English
- Based in Cairo or able to work full time from Cairo
- Deep understanding of hospitality marketing
- Outstanding knowledge across all marketing functions
- Commercial and budget experience
- BS/MS degree in marketing or a related field
- Knowledge of hospitality across the GCC
- Proven experience in digital marketing
- Experience working on B2C brands
Full Job Posting
About The Role
- We work with brands and clients to deliver successful marketing campaigns with partners including Ministry of Culture, IHG, Hideaway, and Al Mamlaka Social Dining. Our marketing services include marketing planning and strategy development, content creation, marketing implementation, social media man
- We require a Marketing Specialist to join our team to lead on client marketing projects.
Role
- Development of Marketing Strategy including: Brand Strategy, Situational Analysis, Digital Strategy, Communications Strategy, Media Mix & Buying Plan, Objectives and KPIs, Project Timeline, Marketing Budget.
- Development of Social Media Strategy including: Tone of Voice, Content Pillars, Key Messaging, Creative Direction & Development, Channel Strategy, Paid Ad Strategy and budgeting, Objectives and KPIs.
- Development of New Restaurant Launch Strategy: Pre launch, launch and post launch strategy, Execution Planning and implementation, Marketing calendar and activations, Objectives and KPIs.
- Work alongside Consumer Marketing Director and CMO/Partner to achieve project objectives.
- Execution, implementation and delegation across multiple client projects.
- Plan and execute all marketing activities, including social media, events, activations, and partnerships.
- Oversight of website development and coordination with developer (if required).
- Management of photography and video shoots and creation of briefs.
- Influencer management and negotiations.
- Develop and recommend partnerships/collaboration that are aligned with brands.
- Brand guardian of all customer touchpoints for any client projects.
- Dual language copywriting in Arabic and English.
Requirements
- 8+ years of marketing experience.
- Fluent in Arabic & English.
- Based in Cairo or able to work full time from Cairo.
- Deep understanding of hospitality marketing.
- Outstanding knowledge across all marketing functions.
- Commercial and budget experience.
- BS/MS degree in marketing or a related field.
- Knowledge of hospitality across the GCC.
- Proven experience in digital marketing.
- Experience working on B2C brands.
Software
- Canva
- Microsoft Office
Benefits
- Five Day Work Week: Standard Monday to Friday schedule.
- Hybrid Work Arrangement: Three days in the office and two days working remotely.
- Incentive Plan: Company incentive scheme offering up to 10%—5% for introductions and 5% for successful closures.
- Annual Leave: 22 working days of paid annual leave, excluding weekends.
- Remote Work Flexibility: One additional week per year to work remotely from your home country, which can be combined with up to two consecutive weeks of annual leave.
- Coaching & Mentoring: Structured professional development through a dedicated coaching and mentoring program.
- Annual Company Gathering: A global team event bringing together employees from all offices.
- Employee Recognition Program: Regular recognition initiatives celebrating outstanding performance and contributions.
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