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ZOHO CRM & Data Specialist

UAS International Trip Support
Dubai, UAE
Full Time
Mid
1 weeks ago
Zoho CRMCRM StrategyEmail MarketingData GovernancePower BISegmentation
Free

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Role Overview

  • UAS International Trip Support is seeking a CRM & Data Specialist who will own the CRM strategy and execution holistically and globally across the business.
  • This role is the single point of accountability for how UAS builds, engages, and grows its client database, turning CRM from a system of record into a system of revenue.

Key Responsibilities

  • Own and administer Zoho CRM as the single global system of record; set up and govern all CRM programs to drive performance campaigns.
  • Plan and execute outbound email programs, including reactivation of inactive clients and cross selling to current clients.
  • Keep the business consistently front of mind with its clientele through an ongoing communications rhythm — planning and scheduling newsletters and always on touchpoints.
  • Set up and optimize triggered, behavior based email workflows that respond automatically to client and website actions.
  • Design and manage segmented nurture journeys by client profile, including lead scoring and lead routing rules.
  • Maintain data hygiene, build dashboards and reporting, and act as the single point of accountability for CRM and data quality globally.
  • Deliver consistent, trusted CRM reporting across the business and connect it into the wider BI stack, building and maintaining Zoho–Power BI integration.
  • Define and enforce data access controls, consent and retention policies, and audit trails; work with IT/Business Technology and Legal to ensure compliance.
  • Partner with Sales, Marketing, and Operations across the business to ensure CRM strategy and execution serve every function's commercial goals.
  • Build and continuously improve workflows, automations, and integrations that scale CRM operations as the business grows.
  • Work closely with the Client Experience Manager to enable the technical implementation of NPS and client satisfaction surveys.

Qualifications & Experience

  • Proven experience owning CRM strategy and execution, ideally in a global or multi business unit organization.
  • Experience designing segmented, multi audience nurture journeys and lead scoring/routing models.
  • Strong background in outbound email marketing, database reactivation, and cross sell campaign execution.
  • Experience planning and scheduling newsletters and ongoing client communications programs.
  • Experience running NPS or client satisfaction/survey programs and translating results into action.
  • Prior experience in business aviation, aviation services, or B2B focused industries is an advantage.
  • Bachelor's degree in Marketing, Business, Data, or a related field, or equivalent practical experience.

Technical Skills

  • Proven hands on expertise administering and configuring Zoho CRM is Mandatory — certification or demonstrable deep proficiency required.
  • Hands on experience setting up triggered/behavioral email automation (e.g. form or activity based workflows) in a CRM or marketing automation platform.
  • Working knowledge of Power BI or similar BI tools, and experience integrating CRM data into automated dashboards.
  • Solid data management skills — hygiene, deduplication, enrichment, dashboarding, and reporting.
  • Understanding of data privacy/compliance principles (e.g. GDPR equivalent practices) as applied to CRM and client data.

Key Competencies

  • Ownership mindset — comfortable being the single point of accountability for a global function.
  • Strong cross functional collaboration across multiple business units and stakeholder groups.
  • Analytical and detail oriented, with a bias toward data driven decision making.
  • Customer centric mindset, with genuine interest in the client experience behind the data.
  • Adaptable and organized in a fast moving, global organization.
  • Excellent English communication skills

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