Social Media Specialist
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Key skills for this role
About the Role
UAS International Trip Support seeks a creative, strategic Social Media Specialist to elevate its global B2B brand across digital platforms. The role owns organic social media end-to-end, focusing on LinkedIn for thought leadership.
Key Skills for This Role
Responsibilities
- Develop and execute a comprehensive organic social media strategy aligned with brand objectives
- Create and manage a forward looking editorial calendar across LinkedIn, YouTube, Instagram, Facebook, and X
- Build and maintain a social media content framework and playbook ensuring consistency
- Identify industry trends and emerging content opportunities relevant to business aviation
- Create engaging, high quality content tailored to each platform
- Ghostwrite thought leadership content for senior executives
- Adapt long form content into engaging social first formats
- Manage and grow online communities through proactive engagement
- Monitor conversations and industry discussions to increase brand visibility
- Monitor social media performance and provide actionable insights
- Prepare monthly performance reports highlighting trends and recommendations
- Collaborate with internal teams to identify content opportunities
Requirements
- Bachelor's Degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field
- Minimum of 4–5 years of experience in social media management, content marketing, or digital communications, preferably within a B2B environment
- Demonstrated success in growing social media audiences organically and building strong brand presence, particularly on LinkedIn
- Experience developing and implementing content strategies, editorial calendars, and brand playbooks
- Exceptional written communication and storytelling skills
- Strong understanding of LinkedIn best practices and audience engagement strategies
- Proficiency with social media management tools such as Hootsuite, Sprout Social, Buffer, or similar
- Experience using Canva, Adobe Express, Cap Cut, Adobe Creative Suite, or equivalent content creation tools
- Strong analytical skills with ability to interpret data and translate insights into actionable improvements
- Ability to work independently, manage multiple priorities, and meet deadlines in a fast paced environment
Full Job Posting
Role Overview
- UAS International Trip Support is seeking a creative, strategic, and content driven Social Media Specialist to elevate our global brand presence across digital platforms.
- This role is ideal for someone who understands how to build a strong B2B brand organically through compelling storytelling, thought leadership, audience engagement, and content excellence.
- The successful candidate will own the social media function end to end, from strategy and planning to content creation, publishing, community engagement, and performance analysis.
- LinkedIn will be the primary platform, serving as the cornerstone of our brand building, industry positioning, and thought leadership efforts.
- This is a purely organic role. No paid social.
Key Responsibilities
- Develop and execute a comprehensive organic social media strategy aligned with UAS' brand objectives, business priorities, and communication pillars.
- Create and manage a forward looking editorial calendar across LinkedIn, YouTube, Instagram, Facebook, and X (Twitter).
- Build and maintain a social media content framework and playbook, ensuring consistency in messaging, tone of voice, visual identity, and publishing cadence.
- Identify industry trends, market developments, and emerging content opportunities relevant to business aviation and global mobility.
- Create engaging, high quality content tailored to each platform, including social media posts, articles, thought leadership content, carousels, infographics, videos, and executive communications.
- Collaborate with internal stakeholders to transform technical aviation topics, operational updates, company news, customer success stories, and industry insights into compelling content.
- Ghostwrite thought leadership content for senior executives, helping position UAS leaders as trusted voices within the aviation industry.
- Adapt long form content, reports, data, case studies, and market intelligence into engaging social first formats that maximize reach and engagement.
- Ensure all content reflects UAS' brand standards, values, and strategic messaging.
- Manage and grow UAS' online communities through proactive engagement and relationship building.
- Monitor conversations, comments, and industry discussions to increase brand visibility and audience interaction.
- Identify opportunities to strengthen executive presence and employee advocacy across social platforms.
Required Qualifications
- Bachelor's Degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field.
- Minimum of 4–5 years of experience in social media management, content marketing, or digital communications, preferably within a B2B environment.
- Demonstrated success in growing social media audiences organically and building strong brand presence, particularly on LinkedIn.
- Experience developing and implementing content strategies, editorial calendars, and brand playbooks.
- Exceptional written communication and storytelling skills, including both short form and long form content creation.
- Strong understanding of LinkedIn best practices, audience engagement strategies, and executive thought leadership development.
- Proficiency with social media management and scheduling tools such as Hootsuite, Sprout Social, Buffer, or similar platforms.
- Experience using Canva, Adobe Express, Cap Cut, Adobe Creative Suite, or equivalent content creation tools.
- Strong analytical skills with the ability to interpret data and translate insights into actionable improvements.
- Ability to work independently, manage multiple priorities, and meet deadlines in a fast paced environment.
- Experience within aviation, logistics, travel, transportation, or professional services industries is advantageous but not essential.
Key Competencies
- Content Strategy & Storytelling
- Social Media Management and Thought Leadership Development
- Brand Building, Copywriting & Editing
- Audience Engagement and Creative Thinking
- Data Analysis & Reporting
- Stakeholder Management and Project Management
What Success Looks Like
- Consistent growth of UAS' social media audience and engagement levels.
- Increased brand visibility and industry recognition across key digital platforms.
- Strong executive presence and thought leadership positioning for senior leadership.
- High quality content delivered consistently and aligned with brand standards.
- Meaningful audience engagement and community growth.
- Insightful reporting that drives continuous improvement and strategic decision making.
- Establishing UAS as a trusted and influential voice within the global business aviation industry.
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