Website Growth Manager (WordPress & CRO)
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Core Mission: Own and scale the website as a primary lead generation channel by building high-converting landing pages, optimizing on-site funnels, and ensuring seamless integration with CRM systems.
Key Skills for This Role
Full Job Posting
Core Mission
Own and scale the website as a primary lead generation channel by building high-converting landing pages, optimizing on-site funnels, and ensuring seamless integration with CRM systems.
This role is focused on turning website traffic into qualified leads through structure, data, and continuous optimization — not through paid ads management.
1. WordPress Landing Page Development
- Build, launch, and manage high-converting landing pages directly on WordPress
- Create structured, conversion-focused pages (headlines, sections, forms, CTAs)
- Optimize layout, messaging, and user flow for maximum lead capture
- Continuously improve landing pages based on performance data
- 2.
- On-Site Funnel Design & CRO (Conversion Rate Optimization)
- Design and optimize user journeys from entry to lead submission
- Improve conversion paths, form structures, and CTA placements
- Conduct A/B testing on landing pages, forms, and key conversion elements
- Identify drop-off points and reduce friction across the funnel
3. Lead Capture System & CRM Integration
- Connect website forms and landing pages to CRM systems (HubSpot preferred)
- Ensure accurate lead tracking, routing, and data flow
- Structure lead capture systems to maximize lead quality
- Collaborate with the sales team to align on lead quality and usability
4. Website Analytics & Performance Optimization
- Analyze user behavior using tools such as GA4 and Hotjar
- Monitor conversion rates and identify growth opportunities
- Generate actionable insights to improve lead generation performance
- Optimize cost per lead through website improvements (not advertising)
5. Technical & UX Optimization
- Improve website speed and Core Web Vitals
- Optimize UX/UI to increase engagement and conversions
- Ensure all pages, forms, and integrations function reliably
- Manage integrations (CRM, forms, WhatsApp, automation tools)
Important Note
This role is strictly focused on **website growth, landing pages, and conversion optimization**.
Candidates whose experience is primarily in **paid ads (Google Ads / Meta Ads)** will not be considered.
Kpis
- Number of qualified leads generated from the website
- Landing page conversion rate
- Cost per lead (CPL) through on-site optimization
- Lead-to-meeting conversion rate
- Lead quality and relevance
Requirements
- Proven hands-on experience building landing pages in **WordPress**
- Strong understanding of **Conversion Rate Optimization (CRO)**
- Experience integrating websites with **CRM systems (HubSpot preferred)**
- Ability to analyze user behavior and make data-driven decisions
- Execution-focused mindset (not only strategy)
- Experience with high-ticket or service-based businesses is a strong advantage
Not Suitable If
- You are primarily a paid ads specialist (Google Ads / Meta Ads)
- You are only focused on SEO
- You are only a designer without conversion experience
- You do not have hands-on WordPress experience
• Website Growth Specialist
- CRO-focused professional
- WordPress landing page builder
- CRM-integrated growth operator
Job Type: Full-time
Pay: From AED8,000.00 per month
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Persian Horizon - FZCO
Senior Sales Investment Advisor
Dubai, UAE
Persian Horizon seeks an experienced telephone sales professional to close high-value investment contracts. You will manage structured sales calls, present investment plans, and achieve monthly targets. Requires minimum
Telesales Executive
Dubai, UAE
Persian Horizon - FZCO is looking for a motivated Telesales Executive to contact potential customers, promote products and services, generate sales, and build customer relationships. The role requires previous telesales
Hardware Technician
Dubai, UAE
Persian Horizon is hiring a Hardware Technician to support internal IT and infrastructure needs. The role requires hands-on experience with CCTV, networking, hardware repair, and general IT support. Ideal candidates have
L1 Hardware Technician (All-Rounder)
Dubai, UAE
Persian Horizon - FZCO is hiring an L1 Hardware Technician to support internal IT and infrastructure needs. The role requires hands-on experience with CCTV, networking, laptop/desktop repair, mobile troubleshooting, prin
Business Acquisition & Partnership Associate
Dubai, UAE
Partnership Opportunity Business Acquisition & Partnership Associate Success-Based Collaboration | UAE Market Persian Horizon Group is expanding its business ecosystem across the UAE and GCC region and is seeking experie
Senior AI-Powered Social Media & Creative Content Operator
Dubai, UAE
Senior AI-Powered Social Media & Creative Content Operator Company Overview You will be working directly under the leadership of: CEO & Founder You will support and manage creative operations for two business groups: Pe
ELITE CREATIVE & AI CONTENT OPERATOR
Dubai, UAE
WE ARE HIRING — ELITE CREATIVE & AI CONTENT OPERATOR Social Media Motion Design AI Video Production Visual Storytelling Creative Execution NOT FOR BEGINNERS. We are looking for a serious, high-level creative operator who
Senior Sales Advisor – Investment Company (Preferably European)
Dubai, UAE
About Us: We are a fast-growing investment company focused on delivering high-value financial solutions to our clients. We are looking for a results-driven Senior Sales Advisor to join our dynamic team and contribute to
Senior Sales Investment Advisor
Dubai, UAE
Telesales Executive
Dubai, UAE
Hardware Technician
Dubai, UAE
L1 Hardware Technician (All-Rounder)
Dubai, UAE
Business Acquisition & Partnership Associate
Dubai, UAE
Senior AI-Powered Social Media & Creative Content Operator
Dubai, UAE
ELITE CREATIVE & AI CONTENT OPERATOR
Dubai, UAE
Senior Sales Advisor – Investment Company (Preferably European)
Dubai, UAE