Website Developer

Job Responsibilities

• Design, develop, maintain, and update the company website to ensure it is professional, user-friendly, responsive, and optimized for lead generation.
• Build and manage website pages for healthcare and homecare services, including nursing care, elderly care, physiotherapy, doctor-on-call, wellness services, and other company offerings.
• Ensure the website is mobile-friendly, fast-loading, secure, and compatible across major browsers and devices.
• Update website content, images, service descriptions, forms, banners, blogs, landing pages, and promotional sections as required.
• Work closely with the marketing, SEO, content, and management teams to implement website changes that support business goals.
• Develop and optimize landing pages for Google Ads, social media campaigns, SEO campaigns, and healthcare service promotions.
• Set up and maintain enquiry forms, contact forms, WhatsApp buttons, call buttons, booking forms, and lead capture tools.
• Monitor website performance, user experience, page speed, uptime, and technical issues.
• Troubleshoot and fix website bugs, broken links, layout issues, form errors, plugin conflicts, and other technical problems.
• Ensure the website follows SEO best practices, including proper headings, clean URLs, image optimization, internal linking, and technical SEO requirements.
• Maintain website security, including updates, backups, malware protection, SSL certificates, and access control.
• Integrate website tools such as Google Analytics, Google Search Console, Meta Pixel, Google Tag Manager, CRM systems, chat widgets, and tracking codes.
• Support the creation and management of healthcare-related blogs, service pages, FAQs, and location-based landing pages.
• Improve website structure, navigation, and call-to-action placement to increase enquiries and conversions.
• Coordinate with designers, content creators, SEO specialists, and external agencies when required.
• Ensure all website content and features comply with company policies, healthcare advertising standards, and patient confidentiality requirements.
• Maintain a backup of website files, databases, themes, plugins, and important digital assets.
• Test website updates before publishing to avoid errors or downtime.
• Provide regular reports on website performance, technical issues, updates completed, and recommended improvements.
• Stay updated with web development trends, website security practices, SEO requirements, and healthcare industry digital standards.