Web Designer / Digital Marketing Specialist

Job summary

Web design and website management

• Design, develop, update, and maintain the company website.
• Create responsive and user-friendly pages for desktop and mobile devices.
• Update website content, images, products, services, vacancies, and company information.
• Ensure website functionality, usability, loading speed, and basic security.
• Implement basic SEO practices and optimize content for search engines.
• Monitor website traffic and performance using analytics tools.
• Coordinate with external developers or IT providers when required.

Digital marketing

• Develop and implement digital marketing campaigns aligned with company objectives.
• Manage social media platforms and the company's overall online presence.
• Create digital content, including social posts, graphics, banners, and promotional materials.
• Plan and maintain a social media content calendar.
• Manage paid digital advertising campaigns when required.
• Conduct keyword research and support SEO initiatives.
• Monitor trends and recommend new digital strategies and platforms.
• Track campaign performance and prepare regular reports.

Content and branding

• Create and edit marketing materials for digital platforms.
• Maintain consistent branding across the website and social media channels.
• Work with internal departments to collect information and develop digital content.
• Assist with presentations, newsletters, email campaigns, and other digital materials.
• Create content for recruitment, corporate branding, and business promotion.

Analytics and reporting

• Monitor website traffic, user engagement, social media performance, leads, and campaign results.
• Analyze digital marketing data and identify opportunities for improvement.
• Monitor search engine rankings and organic traffic.
• Prepare periodic website and digital marketing performance reports for management.
• Recommend improvements based on campaign and website analytics.

Qualifications and requirements

• Bachelor's degree in Marketing, Digital Marketing, Information Technology, Web Design, Communications, or a related field.
• Minimum 2–3 years of relevant experience in web design, digital marketing, or a similar position.
• Strong knowledge of website design and content management systems, preferably WordPress.
• Knowledge of HTML and CSS; basic JavaScript knowledge is an advantage.
• Good understanding of SEO, SEM, Google Analytics, and Google Search Console.
• Experience managing social media platforms and digital marketing campaigns.
• Proficiency in Canva, Adobe Photoshop, Adobe Illustrator, or equivalent graphic design tools.
• Strong written and verbal communication skills.
• Ability to work independently and meet deadlines.

Preferred skills

• WordPress and other CMS platforms.
• Google Ads, Meta Business Suite, and Facebook and Instagram Ads.
• Email marketing, basic video editing, website analytics, and digital content creation.

Performance indicators

• Increase website traffic and user engagement.
• Improve search rankings and organic traffic.
• Grow social media followers and engagement.
• Improve campaign performance and lead generation.
• Deliver timely and accurate website updates.
• Improve overall online visibility and digital presence.

Work location

• Work location is in person.