VP of Marketing - Workforce Solutions
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Key skills for this role
About the Role
Unitek Learning seeks a VP of Marketing to lead marketing strategy for its Workforce Solutions division. You will build a data-informed, AI-enabled marketing organization driving employee demand generation within hospital partner systems and brand awareness for hospital executives.
Key Skills for This Role
Responsibilities
- Develop and lead the multi year marketing and growth strategy for the Workforce Solutions division
- Own and manage the divisional marketing budget, allocating resources across demand generation, brand awareness, sales marketing, agencies, and technology
- Lead the employee facing marketing strategy that drives enrollment within hospital partner systems
- Oversee co branded marketing strategy and governance with hospital partners
- Build brand awareness and credibility for Workforce Solutions among hospital executive buyers
- Own sales marketing and enablement assets, including executive presentations and messaging frameworks
- Leverage data, AI, and automation to improve marketing effectiveness and operational efficiency
- Build, lead, and develop a high performing marketing organization
- Lead and manage external agencies and vendors
- Set and enforce brand, messaging, and execution standards across all Workforce Solutions marketing activities
Requirements
- Bachelor's degree required; Master's degree preferred
- Ten or more years of progressive marketing leadership experience
- Proven ability to build, lead, and scale high performing teams through periods of growth and change
- Strong data, analytics, and performance orientation
- Executive presence with ability to influence senior internal leaders and external partners
- Ability to operate independently and make sound decisions in ambiguous environments
- Experience in healthcare, workforce development, education, or adjacent industries preferred
- Experience with co branded or partner led marketing models preferred
- Demonstrated use of AI, automation, and modern marketing technologies
Full Job Posting
Company Description
- Unitek Learning is a leading healthcare education organization helping thousands of students launch and accelerate their careers.
Job Description
- Develop and lead the multi year marketing and growth strategy for the Workforce Solutions division.
- Anticipate and plan for scale across hospital partners, geographies, and workforce programs.
- Set strategic priorities, make data informed tradeoffs, and guide the organization through growth and stabilization.
- Operate as an executive leader with independent decision making authority and ownership of the marketing function.
- Own and manage the divisional marketing budget, allocating resources across employee demand generation, brand awareness, sales marketing, agencies, and technology.
- Lead the employee facing marketing strategy that drives enrollment within hospital partner systems.
- Oversee co branded marketing strategy and governance with hospital partners.
- Build brand awareness and credibility for Workforce Solutions among hospital executive buyers.
- Own sales marketing and enablement assets, including executive presentations, messaging frameworks, and supporting tools.
- Leverage data, AI, and automation to improve marketing effectiveness, personalization, speed, and operational efficiency.
- Build, lead, and develop a high performing marketing organization with clear ownership, accountability, and career progression.
- Lead and manage external agencies and vendors to ensure high quality, consistent execution.
Qualifications
- Bachelor's degree required. Master's degree preferred.
- Ten or more years of progressive marketing leadership experience, including demonstrated success driving growth through marketing initiatives.
- Proven ability to build, lead, and scale high performing teams through periods of growth, change, and complexity.
- Strong data, analytics, and performance orientation, with experience using insights to guide strategy and investment decisions.
- Executive presence with the ability to influence senior internal leaders, external partners, and executive level stakeholders.
- Ability to operate independently, make sound decisions in ambiguous environments, and lead with accountability.
- Experience in healthcare, workforce development, education, or adjacent industries preferred.
- Experience with co branded or partner led marketing models and enterprise B2B or field marketing environments preferred.
- Demonstrated use of AI, automation, and modern marketing technologies to improve efficiency and scale.
- Experience operating within multi brand or matrixed organizations preferred.
We Offer
- Medical, Dental and Vision starting the 1st of the month following 30 days of employment.
- 2 Weeks' starting Vacation per year, increasing based on years of service.
- 10 paid Holidays and 1 Floating Holiday.
- 401K with a Company Match.
- Company Paid Life Insurance at 1x's your annual salary.
- Leadership development and training for career advancement.
- Tuition assistance and Forgiveness for you and your family up to 100% depending on program.
Pay Range
- Annual pay range: $129,000 (minimum), $152,000 (midpoint), $175,000 (maximum).
- Typical hiring range is between the minimum and midpoint.
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