Marketing Analytics and Reporting Analyst
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Unitek College is seeking a Marketing Analytics and Reporting Analyst to design and maintain Power BI dashboards, write complex SQL queries, and deliver performance insights across the marketing funnel.
Key Skills for This Role
Responsibilities
- Design, build, and maintain scalable Power BI dashboards that provide visibility into full funnel marketing performance
- Write complex SQL queries to extract, transform, and analyze data from multiple sources
- Translate large, complex datasets into intuitive, business ready reporting solutions
- Standardize reporting frameworks to ensure consistency, accuracy, and usability across teams
- Reduce ad hoc reporting needs by developing durable, self service dashboards
- Conduct in depth analysis of marketing channel performance, lead generation, conversion metrics, and ROI
- Identify trends, performance drivers, and optimization opportunities
- Develop actionable insights that improve efficiency and effectiveness across the marketing lifecycle
- Partner with stakeholders to define key performance indicators and measurement frameworks
- Ensure integrity and accuracy of reporting data across systems
- Collaborate with marketing and CRM stakeholders to improve data structure and tracking
- Contribute to improvements in data governance and reporting strategy
Requirements
- Bachelor's degree in analytics, business, marketing, statistics, information systems, or related field (or equivalent practical experience)
- 4+ years of experience in analytics, business intelligence, or marketing analytics roles
- Advanced proficiency in SQL, including complex joins, aggregations, and data transformation
- Strong experience building dashboards in Microsoft Power BI
- Advanced Excel skills (pivot tables, advanced formulas, data modeling)
- Demonstrated ability to transform complex data into clear, functional, and visually compelling reports
- Strong understanding of business metrics and performance measurement frameworks
- Ability to communicate technical findings effectively to non technical stakeholders
- Experience leveraging AI powered tools to improve reporting efficiency, accelerate analysis, or enhance data workflows
Full Job Posting
Company Description
- Unitek College is an ACCSC accredited private nursing and healthcare college that prepares practice ready professionals through career focused programs and hands on training.
- With nine campuses across California and Nevada, Unitek offers programs such as Vocational/Practical Nursing, LVN to BSN and BSN pathways, Medical Assisting, and Medical Office Administration.
Job Description
- Design, build, and maintain scalable Power BI dashboards that provide visibility into full funnel marketing performance
- Write complex SQL queries to extract, transform, and analyze data from multiple sources
- Translate large, complex datasets into intuitive, business ready reporting solutions
- Standardize reporting frameworks to ensure consistency, accuracy, and usability across teams
- Reduce ad hoc reporting needs by developing durable, self service dashboards
- Conduct in depth analysis of marketing channel performance, lead generation, conversion metrics, and ROI
- Identify trends, performance drivers, and optimization opportunities
- Develop actionable insights that improve efficiency and effectiveness across the marketing lifecycle
- Partner with stakeholders to define key performance indicators and measurement frameworks
- Ensure integrity and accuracy of reporting data across systems
- Collaborate with marketing and CRM stakeholders to improve data structure and tracking
- Contribute to improvements in data governance and reporting strategy
Qualifications
- Bachelor's degree in analytics, business, marketing, statistics, information systems, or related field (or equivalent practical experience)
- 4+ years of experience in analytics, business intelligence, or marketing analytics roles
- Advanced proficiency in SQL, including complex joins, aggregations, and data transformation
- Strong experience building dashboards in Microsoft Power BI
- Advanced Excel skills (pivot tables, advanced formulas, data modeling)
- Demonstrated ability to transform complex data into clear, functional, and visually compelling reports
- Strong understanding of business metrics and performance measurement frameworks
- Ability to communicate technical findings effectively to non technical stakeholders
- Experience leveraging AI powered tools (e.g., generative AI, analytics copilots, automation tools) to improve reporting efficiency, accelerate analysis, or enhance data workflows
- Demonstrated ability to evaluate and responsibly integrate emerging AI tools to streamline data preparation, insight generation, or dashboard development
We Offer
- Medical, Dental and Vision starting the 1st of the month following 30 days of employment
- 2 Weeks' starting Vacation per year. Increasing based on years of service with company
- 12 paid Holidays and 2 Floating Holiday
- 401K with a Company Match
- Company Paid Life Insurance at 1x's your annual salary
- Leadership development and training for career advancement
- Tuition assistance and Forgiveness for you and your family up to 100% depending on program
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at TalentAlly
Compliance Analyst I, Licensing
San Diego, QAT
Guild Mortgage Company seeks a Compliance Analyst I, Licensing to support the Compliance Management Division by managing state and federal licensing, including NMLS filings and renewals. The role requires a Bachelor's de
Compliance Analyst I, Licensing
San Antonio, QAT
Guild Mortgage Company seeks a Compliance Analyst I, Licensing to support the Compliance Management Division by ensuring the company operates in accordance with applicable laws. The role involves preparing and submitting
Product Marketing Manager
Troy, UAE
Slate seeks a Product Marketing Manager to shape consumer understanding of its vehicles, features, and accessories. You will work cross-functionally to translate complex automotive concepts into compelling marketing comm
VP of Marketing - Workforce Solutions
Tempe, UAE
Unitek Learning seeks a VP of Marketing to lead marketing strategy for its Workforce Solutions division. You will build a data-informed, AI-enabled marketing organization driving employee demand generation within hospita