Vice President - Commercials Loyalty Programme
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Key skills for this role
About the Role
Aldar Group seeks a VP of Commercials to lead the commercial strategy and monetization of the Darna loyalty programme. The role involves financial planning, partnership management, and revenue growth.
Key Skills for This Role
Responsibilities
- Define and lead the commercial strategy for Darna's loyalty products and propositions
- Establish scalable pricing, funding, and monetization models
- Translate programme growth ambitions into clear commercial targets and revenue streams
- Partner with SVP – Loyalty to align commercial priorities with long term strategy
- Govern investment prioritization across loyalty initiatives
- Establish stage gate governance frameworks for commercial approvals
- Identify and unlock cross loyalty and ecosystem monetization opportunities
- Lead development, validation, and evaluation of business cases for new propositions
- Own commercial performance tracking of revenue, costs, margins, and profitability
- Collaborate with group finance for annual and multi year financial planning
- Establish commercial frameworks for loyalty partnerships including revenue sharing
- Secure and manage high value partnerships across industries
Requirements
- Minimum 5+ years of experience in commercial strategy, partnerships, financial planning, revenue management, or monetization roles
- Minimum 3+ years of managerial experience leading commercial, financial, or partnership teams
- Experience in loyalty programmes, banking, payments, retail ecosystems, hospitality, or large scale consumer businesses
- Strong commercial and financial acumen, including financial modelling, ROI analysis, and business case development
- Proven ability to structure and negotiate complex partnerships and revenue sharing agreements
- Solid understanding of monetization, pricing, and funding models
- Strong analytical mindset with ability to translate insights into strategic decisions
- Excellent stakeholder management and executive communication skills
- Strong governance and risk awareness
- Bachelor's degree in Business Administration, Finance, Economics, or related field
Full Job Posting
Job Purpose
- The VP – Commercials is responsible for leading the commercial strategy, financial performance, and monetization of the Darna loyalty programme.
- Ensures sustainable revenue growth, profitability, and strong economic foundations across all loyalty products, partnerships, and initiatives.
Strategic Responsibilities
- Define and lead the commercial strategy for Darna's loyalty products and propositions.
- Establish scalable pricing, funding, and monetization models.
- Translate programme growth ambitions into clear commercial targets and contribution margin frameworks.
- Partner closely with the SVP – Loyalty to align commercial priorities.
- Govern investment prioritization across loyalty initiatives.
- Establish stage gate governance frameworks for commercial approvals.
- Identify and unlock cross loyalty, cross business, and ecosystem monetization opportunities.
Functional Responsibilities
- Lead development, validation, and evaluation of business cases for new propositions.
- Define financial assumptions, ROI models, breakeven structures, and funding frameworks.
- Own commercial performance of the Darna programme.
- Collaborate with group finance for financial planning cycles.
- Establish commercial frameworks for loyalty partnerships.
- Ensure commercial consistency across partnership agreements.
- Secure and manage high value partnerships across industries.
- Maximize partner and tenant ROI.
- Identify and manage commercial and financial risks.
- Establish governance controls to monitor revenue leakage.
- Ensure compliance with Aldar governance and audit standards.
Insights, Decision Support & Executive Engagement
- Translate financial and commercial insights into strategic recommendations.
- Provide regular commercial performance updates to senior stakeholders.
- Represent commercial perspective in governance forums.
People Development
- Coach and mentor team members to strengthen commercial acumen.
- Foster a culture of commercial discipline, accountability, and innovation.
- Promote collaboration across marketing, finance, product, and technology teams.
Qualifications And Skills
- Minimum 5+ years in commercial strategy, partnerships, financial planning, revenue management, or monetization roles.
- Minimum 3+ years of managerial experience.
- Commercial Strategy and Monetization, Financial Planning and Revenue Forecasting.
- Loyalty Programmes or Customer Ecosystems.
- Strong commercial and financial acumen.
- Proven ability to structure and negotiate complex partnerships.
- Solid understanding of monetization, pricing, and funding models.
- Strong analytical mindset.
- Excellent stakeholder management and executive communication skills.
- Strong governance and risk awareness.
- Bachelor's degree in Business Administration, Finance, Economics, or related field.
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