User Growth - Copywriter
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Key skills for this role
About the Role
Meituan's Keemart seeks a User Growth Copywriter to own creative and copy strategy for user growth initiatives, including campaigns and localized content. Requires 2+ years of copywriting experience, Arabic fluency, and strong English proficiency.
Key Skills for This Role
Responsibilities
- Own the creative and copy strategy for user growth initiatives, including daily campaigns, in app/out of app user touchpoints, and localized content output or translation
- Independently manage the end to end process of marketing push notifications — from strategy formulation and cross team collaboration to execution and delivery
- Provide a local market perspective to inform marketing campaigns; proactively gather and share competitive landscape insights and emerging local trends
Requirements
- Bachelor's degree or above
- 2+ years of experience in copywriting, content marketing, or related roles
- Arabic speaker with strong proficiency in English as a working language
- Internet or e commerce industry background preferred
- Experience in user growth, copywriting, CRM, or marketing operations is a plus
- Strong creative sensibility combined with a data informed mindset
- Excellent collaboration and communication skills
- High sense of responsibility, efficient execution, and ability to manage multiple projects simultaneously under pressure
Full Job Posting
About the Company
- Keemart is Meituan's self operated on demand retail business in overseas markets, first launched in Riyadh, Saudi Arabia, in May 2025.
- It offers rapid delivery of groceries and daily essentials within 20 minutes, leveraging Meituan's mature 'front tier warehouse + instant delivery' model.
Job Responsibilities
- Own the creative and copy strategy for user growth initiatives, including daily campaigns, in app/out of app user touchpoints, and localized content output or translation.
- Independently manage the end to end process of marketing push notifications — from strategy formulation and cross team collaboration to execution and delivery.
- Provide a local market perspective to inform marketing campaigns; proactively gather and share competitive landscape insights and emerging local trends.
Job Requirements
- Bachelor's degree or above; 2+ years of experience in copywriting, content marketing, or related roles.
- Arabic speaker with strong proficiency in English as a working language; ability to write compelling copy in both languages.
- Internet or e commerce industry background preferred; experience in user growth, copywriting, CRM, or marketing operations is a plus.
- Strong creative sensibility combined with a data informed mindset — able to adjust messaging based on performance feedback.
- Excellent collaboration and communication skills; comfortable working in a fast paced, cross functional environment.
- High sense of responsibility, efficient execution, and ability to manage multiple projects simultaneously under pressure.
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