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Key skills for this role
Plan, launch, and optimize UA campaigns across core paid channels: Meta, Google, TikTok (SRNs/SANs), Programmatic DSPs, and more, for the utility app suite (Cleaner, AppLock, VPN, QR Code Scanner, Smart & Easy Cleaner, and others).
Partner with Steve to run day-to-day UA execution across the utility suite, sharing ownership of pacing, spend efficiency, and KPI performance (CPI, CPA, eCPM/ARPI, trial-to-paid conversion, subscriber LTV, and payback, depending on the app's monetization model).
Own or heavily inform ASO strategy for the utility suite — keyword strategy, store listing optimization, and competitive positioning to win in a crowded, generic app category.
Collaborate with creative teams to develop and test ad concepts, messaging, and formats tailored to each app's monetization model.
Analyze and report on campaign performance to other members of the growth team, aiming to uncover actionable insights & optimizations.
Identify and test new growth channels, networks, and strategies suited to IAA and subscription dynamics.
A bachelor's degree in marketing, communications, or equivalent experience.
1-4 years of hands-on experience buying mobile app ads with seven-figure monthly budgets while achieving target KPIs.
Strong understanding of ASO — comfortable owning keyword strategy, listing optimization, and competitive positioning in a generic, highly competitive app category.
Proven ability to scale UA efficiently in a mobile-first environment; exposure to both ad-monetized and subscription apps is a plus.
Strong analytical skills, fluent in Excel/Sheets, and familiar with tools like Mixpanel, Google Analytics, Looker, Tableau, and Singular.
AI-native — goes beyond prompting for quick answers; comfortable building and iterating on AI-driven workflows or lightweight agents for reporting, creative testing, or ASO monitoring.
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Experience with MMPs and performance marketing attribution/
Self-starter who thrives on autonomy, with excellent communication skills and attention to detail.
Creative: A visionary thinker with the ability to develop innovative ideas that align with business goals and resonate with the target audience.
Efficient: Ability to work strategically and efficiently, optimizing resources to deliver high-quality work within tight deadlines.
Adaptable: Comfortable working in a fast-paced, remote, and iterative environment.
Analytical: Passion for turning data into insight and insight into growth.
Collaborative: Energized by working with creative, product, and data teams.
Alignment with our core values: Accountable : You take ownership of your responsibilities, demonstrating trustworthiness and self-discipline. You are consistent in your work, transparent in your actions, and communicate effectively. You follow through on commitments and strive for continuous improvement. Action-driven : Identify what is most important, agree on scope, execute in a timely manner, and drive the greatest impact. You take initiative, roll up your sleeves, and get things done. Caring : You genuinely care about yourself and others, our business and craft, our mission and vision, and are passionate in heart and mind. You understand the importance of our team and strive to create a positive, supportive work environment. Curious : You focus on the ‘why,’ learn and expand your knowledge, explore new ideas, and generally make things better. You're a lifelong learner with a thirst for knowledge and a constant desire to improve. Thorough : Your work is thoughtful, impactful, timely, accurate, and complete. You pay attention to detail, are meticulous, and ensure quality work and compliance.
Accountable : You take ownership of your responsibilities, demonstrating trustworthiness and self-discipline. You are consistent in your work, transparent in your actions, and communicate effectively. You follow through on commitments and strive for continuous improvement.
Action-driven : Identify what is most important, agree on scope, execute in a timely manner, and drive the greatest impact. You take initiative, roll up your sleeves, and get things done.
Caring : You genuinely care about yourself and others, our business and craft, our mission and vision, and are passionate in heart and mind. You understand the importance of our team and strive to create a positive, supportive work environment.
Curious : You focus on the ‘why,’ learn and expand your knowledge, explore new ideas, and generally make things better. You're a lifelong learner with a thirst for knowledge and a constant desire to improve.
Thorough : Your work is thoughtful, impactful, timely, accurate, and complete. You pay attention to detail, are meticulous, and ensure quality work and compliance.
This role requires a deep understanding of App Store Optimization and generic-category app dynamics to win visibility and conversion in a crowded, highly competitive app category.
We are a 100% remote-first, global company.
A competitive compensation package.
We offer generous perks & benefits to team members.
Participation in the Company's equity plan (for full-time team members).
We provide individual bonuses in accordance with our Company Bonus Program.
Work with energetic, passionate, and results-driven people.
Celebrate team members' personal and work milestones.
Remote social activities, including virtual coffee buddies.
Bonusly - We use Bonusly as a way to recognize and reward team members for their hard work and commitment.
Weekly Wednesday Get Stuff Done Days (No Meetings).
Open PTO, generous Company Holidays, and Wellness Days (for full-time team members).
If we just described you and your perfect role, we'd love to talk with you. We have a lot to accomplish this year and look forward to making headway and creating success together!
Mode.Inc does not accept/pay fees for unsolicited resumes from third-party agencies/vendors.
Our company is an Equal Employment Opportunity (EEO) employer. We are committed to providing a work environment free of discrimination and harassment. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. We celebrate diversity and strive to create an inclusive environment for all team members.
U.S.-based mobile technology company helping smartphone users earn rewards through advertising, subscriptions, apps, and EarnOS-powered devices.
Visit company websiteJobs and hiring trendsFull-time
Entry · 1+ years experience
Remote
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